Jim Westerman is CEO of Omnivore, a Milwaukee-based food and beverage advertising agency. He has led the agency since 2015, building brand and marketing strategies for CPG, foodservice and restaurant brands of every size, from ambitious startups to household names like Chobani and Ghirardelli. Jim’s career began with marketing leadership roles at Klement’s Sausage and The Milwaukee Mile, giving him a well-rounded perspective on what it takes to build a brand people trust.
Chipotle, Jersey Mike’s and Starbucks all reported this week, and their numbers will be quoted in plenty of account meetings. Here is what the restaurant earnings say about the consumer, and what they leave out.
Protein was everywhere at NACS 2026. The numbers operators brought to Las Vegas told a different story. Here are my takeaways for brands selling into convenience foodservice.
Most stalled foodservice deals never lose to a competitor. They lose to silence. Here's what changed once I stopped reading a quiet buyer as a lost buyer, and started reading it as information.
Most food brands file campus dining under institutional. That is an expensive misread. Students eat in the same programs three times a day for four years, which makes campus the fastest preference read in foodservice. Here is what NACUFS 2026 and a 107,000 response student survey say about where every food channel is headed next.
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