Weekly Roundup – Week of 7.31.23
August 4, 2023
Discover top-trending food and beverage-related news of the week – curated by our team of strategists and food enthusiasts:
Amazon Is Determined To Succeed In Grocery
Amazon plans to take back its share of the $1 trillion grocery industry by making some strategic shifts in its Amazon Fresh stores and online business. Enhancements include improving store formats, expanding online access, and changing merchandising tactics. Taking an omnichannel approach, Amazon intends to streamline online services to integrate Whole Foods Market and its other grocery brands which will allow shoppers to add items from multiple places into one cart. Learn More.
AI Technology Brings CPGs Closer To Consumers
Over the past few years, artificial intelligence has helped manufacturers streamline operations in their plants. More recently, CPGs are now taking AI to the next level and utilizing this technology as an effective tool in capturing and interpreting data for equipment enhancements, product development, and consumer purchasing behavior. AI is able to indicate the loss of ingredients during the manufacturing process and determine what consumer groups are more influenced to buy certain products based on their social media behavior. For more strategies and insights, Read Article.
Kraft Heinz Looks to Change Plastic Packaging
Many food and beverage companies are taking steps to significantly increase their sustainability initiatives and reduce their overall carbon footprint. On Monday, Kraft Heinz revealed that its Kraft Real Mayo and Miricle Whip bottles will be made with 100% recycled material – effective in U.S. markets in 2024. The company also aims to “reduce its virgin plastic use 20% by 2030 through incorporating more recycled content and plastic alternatives into its packaging” and “replace 15% of its PET rigid plastic packaging portfolio with postconsumer recycled content by 2025.” Read More.
Chips Ahoy! Finds A Sweet Spot With Young Shoppers
This 60-year-old brand is growing in sales at double-digit rates annually, and Chips Ahoy! has teens to thank. Food Dive reports that in 2022, Chips Ahoy! was named a Top 25 Gen Z brand. The cookie giant stopped investing in TV advertising and moved to where this new set of consumers spend their days. TikTok, Twitch, and online gaming channels took over their media spend. Flavor extensions and new packaging formats have also resonated with the Gen Z consumer. Read Story.
Waste Not, Wine Not
Research published in the international journal Cleaner Waste Systems found two compounds in the waste of commercially made wine called polyphenols and anthocyanins that offer essential health benefits and additional uses but were being tossed away. These compounds can now be found in supplements, ingredients, and food coloring and are said to protect against diseases like cancer and diabetes. Food scientists are encouraged that more discoveries like this will surface and influence other food and beverage companies to identify ingredients and compounds they are disposing of and rethink alternative uses for them. Read Article.
Make sure to stop by each week for more top stories and industry news.
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