spacer
Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

A word infographic on a tan background with the word marketing centered and a variety of marketing terms scattered around.

Why B2B Food Brands Need to Think Like B2C

The brands that are winning aren’t just selling products. They’re building preference through clarity, consistency, and connection. Explore why B2B food brands need to think more like B2C, and what it takes to stand out in a crowded, commoditized market.

Happy female waitress serving a table of happy men burgers and drinks.

Weekly Roundup – Week of 3.16.26

From tournament-driven traffic spikes to the rise of frozen innovation, this week’s roundup breaks down five shifts shaping how consumers spend—and how brands stay relevant.

An overhead shot of various sauces in white containers in a row, with herbs and vegetables scattered around.

Weekly Roundup – Week of 3.9.26

From GLP-1 consumers driving sauce innovation to the revival of the office lunch economy, this week’s roundup highlights five trends reshaping food and beverage demand.

A multi-ethnic group of friends having fun and eating lunch together at a restaurant.

Weekly Roundup – Week of 3.2.26

From shifting definitions of “healthy” to frozen food’s surge, private label momentum, and untapped dining data, these five stories reveal where food brands must focus next to stay competitive in 2026.

An image of three mixed-ethnicity twenty-something friends wearing sunglasses and having fun.

Weekly Roundup – Week of 2.23.26

This week’s biggest food and beverage headlines reveal a common thread: smarter strategy wins. From overcoming data overload and decoding dining decision windows to reframing plant-based affordability and navigating what’s next in K-12 foodservice, these insights are shaping how operators and suppliers compete.

A happy female chef is putting the finishing touches on an entree by placing a piece of lettuce on top.

B2B to B2Human: The Ultimate Guide to Marketing to the Modern Chef

If you’re only marketing to procurement, you’re missing the real decision-maker: the chef. Read our blog to learn what today's modern chef is looking for from a foodservice supplier.

Female friends are laughing, passing appetizers across the table and eating dinner together at a restaurant.

Weekly Roundup – Week of 2.16.26

From the digital overhaul of the dining room to the scientific reshaping of the American plate, 2026 is already proving to be a year of massive transformation. This week, we’re diving into how McDonald’s is navigating the GLP-1 era, why restaurant technology has finally hit its "turning point," and what the latest Food Pyramid update means for the future of nutrition.

A romantic Valentine's Day dinner showing a restaurant table with pasta, salad, waffles and red wine.

Weekly Roundup – Week of 2.9.26

From "wonderfully weird" Valentine’s Day trends to the rise of agentic commerce and Gen Z’s evolving campus cravings, we’re unpacking the five essential stories shaping the food and beverage landscape this week.

Top-down image of a bowl of Greek yogurt with oats, raspberries, and blueberries, with ingredients spilled around it and out of focus.

Weekly Roundup – Week of 2.2.26

This week’s food and beverage roundup explores how health, convenience, and menu strategy are colliding — from fiber confusion and wellness fatigue to small plates, café growth, and c-store sandwich innovation.

Male and female restaurant staff in a bakery looking reviewing business analytics on a tablet.

What Operators Are Demanding in 2026

Operators aren’t chasing trends this year—they’re looking for practical solutions that reduce friction, support their teams, and strengthen long-term performance. This blog explores what operators truly value right now and how food and equipment brands can show up as trusted partners, not just vendors.