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Category: Business Development
Gen Z female in a red holiday sweater, covering her eyes with two festive, decorated donuts.

What This Holiday Season Taught Us

This holiday season offered valuable lessons for manufacturers. Discover what worked, what customers responded to, and how to apply insights for smarter 2026 planning.

Marketing planning graphic featuring a light bulb at the center, surrounded by words such as strategy, research, contacts, and viral.

Strengthen 2026 Marketing Plans With Smarter, More Agile Strategies

As food brands gear up for 2026, traditional long-range planning isn’t enough. Learn how smarter, more agile marketing strategies can help teams adapt faster, align with trends, and build campaigns that are ready for anything.

Graphic image representing a blockchain that has 3D boxes linked by thin lines of light.

Why Blockchain Is Essential for Food Brands

Blockchain is reshaping food supply chains—making sourcing transparent, recalls faster, and brand trust stronger. Here’s how forward-thinking companies are using it to gain an edge.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

Data-driven advertising has transformed the way foodservice manufacturers and CPG brands connect with their audiences.

Data-Driven Advertising in the Evolving Foodservice & CPG Space

Data-driven advertising is reshaping how foodservice manufacturers and CPG brands engage with their audiences. By harnessing the power of consumer data—from personalized messaging and targeted audience segmentation to real-time campaign adjustments—brands can ensure their marketing strategies are always in tune with the latest consumer trends. Discover how you can make every advertising dollar count, boost campaign effectiveness, and stay ahead of the competition.

Talker Research study spotlights an increased concern parents have about the nutrition in school lunches.

Weekly Roundup – Week of 8.12.24

Explore the latest shifts in the food industry, focusing on improving our daily dining experiences and business landscapes as we explore innovative solutions to transform children's meals into something both nutritious and appealing. Dive into the significant market impacts of Mars Inc.’s Acquisition of Kellanova, and how it promises to reshape the industry dynamics. Find out how Shake Shack is Shaking Up Online Orders With Delivery Robots, redefining fast food delivery with cutting-edge technology.

Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

A Flexible Strategy Delivers the Greatest Return

Read our blog to learn how business leaders should think of strategy as a direction plus an initial set of steps, with flexibility built in to enable the company to adapt as new information becomes available.