Teen Spending Trends: Crunchy Snacks, Influencer Impact, and Digital Dominance

A recent survey by Piper Sandler reveals that U.S. teens are spending more in 2025, with an average annual expenditure of $2,388. Food remains a significant priority, especially among male teens, who allocate 23% of their spending to it. Snack preferences are led by brands like Goldfish, Lays, and Cheez-It, while fast-food favorites include Chick-fil-A and Starbucks. Social media continues to influence teen choices, with TikTok being the preferred platform for 47% of respondents, followed by Instagram and Snapchat. Influencers such as MrBeast, Alix Earle, and Kai Cenat play a pivotal role in shaping brand perceptions and preferences among this demographic. Food brands that follow trends and partner with key influencers can reach this diverse group of consumers. Learn More

High Delivery Fees & Subscription Costs Shift Consumer Spend To In-store Shopping

Online grocery shopping continues to face key barriers, with high delivery fees and subscription costs deterring 22% and 20% of in-store-only shoppers, respectively. Despite improvements in services like Instacart, consumer frustrations around fees and product availability persist. Inflation adds further complexity, as 69% of consumers report being very or extremely concerned about food prices, prompting a shift toward in-store shopping where many believe they get better deals. Food brands and grocers must address perceptions of value, offer visible private label options online, and enhance transparency to win long-term loyalty. Understanding these shopper priorities will be critical in navigating the next wave of grocery ecommerce. Read More

Elevating Efficiency and Customer Experience In C-stores With Smart Tech

Convenience Stores are embracing smart technology to redefine the shopping experience and streamline operations. Innovations like electronic shelf labels (ESLs) and IoT-enabled smart shelves provide real-time inventory data, reducing stock issues and allowing for dynamic pricing and personalized promotions. Digital signage enhances customer engagement by displaying tailored content, while cloud-based management systems automate pricing updates and improve inventory accuracy, saving time and boosting sales. These technological advancements not only increase operational efficiency but also enhance customer satisfaction, positioning convenience stores for sustained growth in a competitive retail landscape. Read Article

Crunch Is The New “Swicy”

The latest food trend making noise—literally—is all about crunch. Fast Company dives into what’s driving the “crunch-craze” and finds that after a year of chewy gummies and “swicy” (sweet + spicy) flavors, consumers are now craving bold textures that add excitement to every bite. Social mentions of “crunchy” foods are up 13%, and brands are responding with crispy snacks, textured toppings, and even crunchy elements in drinks and desserts. Whole Foods has dubbed crunch the “texture of the moment,” noting its influence beyond snacks and into full meals. The trend is also showing up in plant-based foods and international snacks, adding variety and surprise. For food and beverage brands, texture has become just as important as flavor—offering a new way to deliver comfort, satisfaction, and fun. Read Story

Gen Alpha’s Favorite Brands: A Glimpse into the Future of Consumer Trends

In this week’s episode of The Food Institute Podcast, the spotlight is on Generation Alpha’s evolving brand preferences. Digital platforms like YouTube and Netflix dominate their favorites list, reflecting their deep-rooted digital engagement. Interestingly, McDonald’s stands out as a non-digital brand that continues to resonate with this young cohort. For businesses in the food and beverage sector, understanding these preferences is crucial, as Gen Alpha’s influence on purchasing decisions is growing rapidly. Listen Now

Get more food and beverage news and insights each week – stop back every Friday.

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Food For Thought: Will Coffee Soon Be Marketed To Kids?

Kiid Coffee is an innovative beverage designed to support children’s nutrition by acting as a vitamin supplement with minimal caffeine content. Co-founded by David Sanborn and his eight-year-old son Ethan, the brand challenges perceptions around coffee as an off-limits drink for kids. The product taps into growing better-for-you snacking trends and consumer interest in unique, health-conscious experiences. While retail placement presents a challenge, Kiid Coffee’s bulk packaging model offers a more affordable alternative to typical children’s nutrition beverages. The brand is set to gain national attention on ABC’s Shark Tank on March 7, potentially accelerating its journey into stores. Read Story

Brunch Is Back

Brunch has experienced a resurgence in popularity as consumers seek sociable dining experiences to counteract isolation. This trend has led to increased traffic during brunch hours, with Saturday brunch surpassing Friday lunch as the industry’s busiest daypart. To capitalize on this momentum, chefs are infusing brunch menus with global flavors, offering innovative dishes like Carne Asada Hash and Breakfast Kimchi Fried Rice. This evolution reflects a broader industry shift towards creative, globally inspired offerings that cater to consumers’ adventurous palates. Read More

Food Technology Meets Precision Fermentation

Precision fermentation has evolved from pharmaceutical applications to a transformative force in the food industry, enabling the production of specific molecules using microorganisms like yeast, fungi, or bacteria. This technology allows for the creation of tailored ingredients, such as proteins, flavors, and enzymes, with enhanced efficiency and sustainability compared to traditional methods. For the food and beverage industry, precision fermentation offers the potential to develop innovative products that meet consumer demands for sustainability and health, while also addressing challenges related to supply chain stability and environmental impact.  Read Article

Collaborations Between Food Providers & Health Insurers Grow

FarmboxRx’s innovative “food-as-engagement” model signifies a notable shift in the food and beverage industry towards integrating nutrition with healthcare. By partnering with Medicare, Medicaid, and managed care organizations, FarmboxRx delivers fresh produce to underserved populations, addressing food insecurity and chronic disease management. This approach highlights a growing recognition of food’s role in preventive healthcare, potentially paving the way for similar collaborations between food providers and health insurers. The success of FarmboxRx underscores the industry’s potential to contribute to public health while opening new business avenues. Learn More

Top Trending Stories Making News This Week

This week’s FI News Review dishes out the top stories shaping the food and beverage sector. From shifting consumer confidence and billion-dollar acquisitions to the latest shake-ups in C-suite leadership, the industry is in flux. Plus, surprising insights into food delivery driver pay and the booming rise of culinary tourism signal significant changes ahead. Watch Full Video

Come back every Friday for the week’s most newsworthy F&B stories!

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Rethinking School Lunches: A Call for Healthier, Kid-Friendly Packaging

With the start of the 2024-25 school year around the corner, a new survey by Talker Research highlights a growing concern among parents about the quality of their children’s school lunches. Out of 2,000 parents surveyed, 54% prioritize nutritional value and 45% prioritize taste, while only 33% focus on cost. Dr. Martin Ruebelt, Chief Scientific Officer at NatureSweet, notes, “We wanted to shine a light on how parents go the extra mile to give their kids healthy, nutritious foods.” Despite their efforts, 60% of parents admit to feeling guilty when providing less healthy options, and 30% report feeling stressed about school lunches. These findings underscore the need for manufacturers to develop packaging that not only appeals to children but also reassures parents with clear nutrient callouts and healthy claims, helping to alleviate concerns over unhealthy choices. Read Article

Mars Inc.’s $36 Billion Kellanova Acquisition Poised to Revolutionize Snacking

Mars Inc. has made a groundbreaking move by agreeing to acquire Kellanova for almost $36 billion, including debt, merging two food industry giants in the process. This acquisition represents a pivotal step for Mars, allowing the company to expand its offerings beyond chocolate products as cocoa prices reach record highs. As Bloomberg Intelligence analyst Jennifer Bartashus notes, this transaction could be the “largest packaged-food deal in nearly a decade,” potentially paving the way for more mergers and acquisitions in the sector. Mars plans to integrate Kellanova into its Snacking division, aiming to double its size over the next decade and enhance its international reach. Learn More

Shake Shack Is Shaking Up Online Orders With Delivery Robots

In a move to enhance delivery efficiency, Shake Shack has teamed up with Serve Robotics and Uber Eats to pilot robot meal deliveries in select Los Angeles locations. Customers will be informed via Uber Eats if a robot is delivering their order, and can track and pick up their meals through the app. Steph So, Shake Shack’s Senior Vice President of Digital Experience, notes that this initiative is part of the chain’s broader strategy to integrate technology into their operations and improve customer experiences. The chain has also seen a rise in kiosk usage, reflecting a growing trend towards digital orders. Read Story

Cut Costs & Complexity: The Future of Digital Coupons for Natural Food Retailers

With the advent of new point-of-sale (POS) technology, digital couponing is poised for a transformation, especially in the natural foods industry. Consumers who use digital coupons spend an impressive 37% more than those who don’t, and 82% of these users redeem their coupons within a week. Furthermore, 93% of shoppers express a willingness to make repeat purchases at retailers that offer compelling discounts. However, the high costs and technical hurdles of digital coupon technology remain a barrier for many natural food retailers. To overcome these challenges, the Independent Natural Food Retailers Association (INFRA) has teamed up with CoupDog to broaden the reach of digital coupons within the natural and organic food sector and retailers in general. Read More

What Other Top Stories Gained Momentum This Week?

Here are some of the week’s most talked-about food and beverage news:

• Chuck E. Cheese introduced a nationwide subscription service, priced between $7.99 and $29.99 per month. This new tiered pass offers various discounts on food and provides access to between 40 and 250 free games daily, depending on the level chosen.
• Celsius went from being an obscure energy drink to a leading category player. Thanks to its unique functional benefits, healthier image, and exciting flavors, the company’s revenue has doubled over the past two years, making it a favorite among mainstream consumers.
• Impossible Foods unveiled its inaugural brick-and-mortar eatery, Impossible Quality Meats, located at the XMarket Food Hall near Uptown Chicago, on August 13.

Each week, we cover the top food and beverage news. Make sure to stop back every Friday stay informed on trends and insights in the the F&B industry.

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Instacart Expands Its Delivery Service to Restaurants

Instacart, known for its grocery delivery service, is expanding its offerings to include restaurant deliveries through a partnership with Uber Eats. A new ‘Restaurants’ tab will be added to the Instacart app for this purpose. Instacart Plus members, who already enjoy free grocery deliveries for orders over $35, will also receive free restaurant delivery for orders meeting the same threshold. However, regular Instacart members will incur Uber Eats delivery fees. With the aim of catering to the increasing demand for both groceries and restaurant deliveries, Instacart aims to provide a convenient solution for its customers. Read More.

Are Casual Dining Restaurants in Crisis?

A recent article from The Food Institute suggests that casual dining chains are grappling with significant declines in foot traffic, with potential long-term repercussions that may prove difficult to reverse. Many once-popular chains from two decades ago are now closing units or filing for Chapter 11 bankruptcy. This trend is evident among well-known restaurant groups like TGI Friday’s, Red Lobster, and Boston Market, all struggling with declining sales, retention of quality staff, and relevance in today’s fiercely competitive fast-casual market. Consumers are seeking more than just food; they desire an immersive experience, attentive service, and streamlined ordering and payment processes. While high discounts like “all-you-can-eat” promotions may initially attract customers, chains risk losing them due to subpar experiences. Read Story.

Brunch Is Bigger And Better Than Ever

The brunch scene is undergoing a resurgence, driven by soaring popularity and an appetite for culinary creativity. Restaurants are pushing the boundaries of the morning menu, introducing savory twists that defy traditional mealtime standards and decadent sweets adorned with dazzling toppings. Establishments are embracing global influences, infusing their menus with exotic flavors, and elevating beverage offerings with inventive boozy concoctions. Full Service Restaurant delves into the strategies of some standout hot spots that are not only meeting but exceeding the expectations of a diverse clientele, including the discerning Gen Z demographic hungry for variety and exceptional dining experiences. Learn More.

Starbucks Pours In Profits With Late-Night Delivery

Starbucks recently piloted a late-night delivery service in partnership with a third-party provider, operating between 5 p.m. and 5 a.m. This initiative, which saw a significant increase in business during the test phase, aims to generate a $2 billion revenue stream over the next five years. CEO Laxman Narasimhan highlighted the potential for overnight delivery to drive incremental growth and complement the company’s existing U.S. delivery business, which experienced double-digit growth in both order size and total transactions in Q2. The success of Starbucks’ late-night delivery model mirrors similar strategies adopted by popular chains like Wendy’s, Pizza Hut, and Taco Bell to meet the demand for late-night cravings. Read Article.

Two Powerhouse Brands Launched New Products

Coca-Cola and Mondelēz International introduced new products to the market this week. Coca-Cola unveiled Sprite Chill, a limited-time offering with a cherry lime twist designed to deliver a refreshing experience with a unique cooling sensation. Kate Schaufelberger, brand director at Sprite, emphasized the brand’s commitment to innovation while maintaining its signature refreshing taste. Meanwhile, Mondelēz International launched its first gluten-free Chips Ahoy! cookie, catering to the increasing demand of consumers with gluten sensitivities. With approximately 25% of Americans following a gluten-free diet, Mondelēz aims to appeal to a wider customer base while retaining the delicious taste of its classic cookie.

Every week we deliver industry trends and insights and the latest food and beverage news from CPG companies, retailers and foodservice. Enjoy!

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Wendy’s Unveiled New Pricing Strategies For 2025

In a recent announcement covered by reputable sources like the Morning Brew and numerous news outlets, Wendy’s shared its plan for “dynamic pricing” set to debut next year. CEO Kirk Tanner stated that the company would deploy digital menu boards across all US locations by 2025, indicating tailored prices based on real-time demand fluctuations. Amidst the buzz, there arose some understandable apprehension and confusion regarding the concept of surge pricing. Following the circulation of the story, Tanner promptly clarified Wendy’s stance to The Associated Press, emphasizing that Wendy’s will not implement surge pricing and that the chain is committed to transparency and customer satisfaction. Read On.

Unlocking the Potential: GenAI Reshapes the F&B Landscape

Returning to The Food Institute Podcast, Christian Winzeler, principal at RSM US LLP, delves into the transformative impact of GenAI on marketing strategies, operational efficiency, and even production formulations within the F&B realm. At the forefront of this revolution are foundational technological tools like ChatGPT and OpenAI’s Sora platform – a text-to-video GenAI innovation. These tools are poised to become integral components of mainstream operations, facilitating the creation of on-demand, real-time content tailored to meet the evolving demands of today’s consumers, catering to their unique experiences and enhancing consumer engagement. Listen Now.

The Future Of Off-Premise Dining

Recent industry insights have illuminated a powerful trend reshaping the restaurant landscape – the surge in off-premise dining. From drive-thru convenience to seamless takeout and doorstep delivery, consumers are increasingly gravitating towards dining options that prioritize speed and convenience. According to the National Restaurant Association’s State of the Restaurant Industry 2024 report, 43% of full-service restaurants and 55% of limited-service restaurants have witnessed a significant uptick in off-premise business over the past five years. What’s more, over one-third of operators are anticipating even higher off-premise sales this year compared to the last. Online ordering platforms will remain a key strategy as operators integrate third-party services with direct online ordering capabilities. Learn More.

Enticing Benefits of “Bowls”

Bowls emerged as the undisputed champion of food trends in 2023, as proclaimed by Brandwatch. The allure of bowl-centric menus captivated consumers—then and now—driven by their unparalleled customization options, convenient hand-held formats, and the inherent perception of healthiness compared to traditional burger and sandwich offerings. The benefits extend beyond consumer preference—restaurants also stand to gain significantly from embracing the bowl phenomenon. With their versatility and adaptability, bowl items cater to a diverse range of palates and dietary preferences. Moreover, the streamlined production processes associated with these offerings contribute to operational efficiency, while simultaneously reducing food waste. Read More.

Brand Spotlight: Hershey’s Innovative Product Launch Campaign

To support the launch of Reese’s Caramel Big Cup, Hershey’s instituted a cross-organizational campaign that helped transform retail dynamics and enhanced Hershey’s brand visibility. The company leveraged augmented reality and image recognition to empower retailers with data-driven insights, optimizing sales strategies. With these innovations, retailers can use AR to visualize product placement, while image recognition precisely identifies merchandise and optimizes store locations. This real-time tracking enabled Hershey’s to measure sales impact and in-store experiences comprehensively. Read Article.

Find more newsworthy food and beverage-related topics next Friday in our Weekly Roundup.

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Driving Forces: A Breakdown of Leading Platforms

Commonalities among the leading third-party apps include ordering and delivery processes, a delivery commission fee of roughly 15-30%, robust promotions and loyalty programs, and real-time tracking, allowing customers to monitor their delivery drivers’ progress. Still, the competition among third-party delivery services is intense, with each platform vying for a larger share of the market and one platform standing out amongst the rest.

• With a market share of 66 percent, DoorDash and its subsidiary Caviar dominated the online food delivery market in the U.S. in 2023.¹ Known in the industry as a major player in the delivery game recognized for its speedy delivery time, DoorDash operates in most major cities and partners with many of the largest chain restaurants in the industry, along with small businesses.
• Uber Eats ranks in second place holding 23 percent of sales as of November 2023 data.² The platform benefits from its vast Uber network, which also includes Uber users who subscribe to the popular ridesharing service.
• Coming in third, at 8 percent of consumer spending³, but steadily growing is Grubhub, known for its collaborations with an extensive array of restaurants, presenting customers with a wide selection of cuisines and dining choices.

No matter the platform, partnering with these delivery apps provides restaurants a gateway to a broader customer base, extending beyond physical locations and enhancing exposure and brand recognition

Top Trending Deliveries Of 2023                                                                                                                 

Diverse food orders characterized 2023, with each platform showcasing unique trends:

Source: Getty Images

According to DoorDash’s list of most ordered foods:⁴

• • • • • Top five: Fries, Chicken Quesadilla, Mozzarella Sticks, Garlic Naan, and Spicy Chicken Sandwich
        • On the days after holidays like St. Patrick’s Day, Halloween, and New Year’s Eve, DoorDash said it saw orders spike for ibuprofen
        • The most unexpected DoubleDash pairings included hot sauce and cinnamon twists, hashbrowns and soda, and fries and chili
        • Vodka, seltzer, and tequila were the top three ordered alcohols

Source: Getty Images

From the 2023 Uber Eats Cravings Report:⁶

• As more and more people head back to the office, Uber Eats saw “no onions” as the number one request on orders
• The most unexpected food combos included Steak + jelly, cottage cheese + mustard, condensed milk + avocado, and seaweed + pasta sauce
• The top dessert ordered was apple pie and Uber Eats delivered nearly two million apple pie orders nationwide
• During Dry January 2023, non-alcoholic beverages experienced 75% growth compared to the year prior

Source: Getty Images

Grubhub’s 2023 Delivered Trend Report reveals:⁷

• Heat took the hot seat with over 53 million items ordered with added spice
• Late night coffee cravings scored big with over 10 million coffee beverages ordered after 5 p.m.
• Over 600,000 customers ordered their salad paired with french fries in 2023
• Pickles had the largest increase since last year with an 89% increase, totaling over 6.9 million pickles ordered in 2023

What Does the Future Hold

Consumer use of online delivery services has grown substantially since 2020 and revenue is expected to exceed 85 billion U.S. dollars by 2024.⁸ Furthermore, according to Statista data, the Online Food Delivery market in the United States is projected to grow by 13.21% (2023-2028) resulting in a market volume of US$534.60bn in 2028. Routific forecasts even higher growth noting that revenue for online food delivery platforms is expected to grow at nearly 13% per year from 2023 to 2027, with a projected market volume of US$1.65 trillion by 2027.⁹

As the industry experiences exponential growth, third-party delivery services must adopt strategies for sustained success:

• Forming partnerships with the nation’s top chain restaurants, convenience store chains, and even meal kit subscription services such as Blue Apron
• Implementing AI can help with personalization of orders and optimizing delivery routes, reducing wait time, and improving customer satisfaction
• Expand the range of restaurants and cuisines available on the platforms to cater to diverse customer preferences
• Partner with local businesses, including grocery stores and specialty shops, to offer a wider array of products.
• Offer responsive customer support through various channels, including chat, phone, and email to keep customers informed about order status and any potential delays.

In Summary

Third-party delivery apps have completely transformed our traditional approach to mealtimes. Looking ahead in this rapidly evolving landscape, the competition will be intense, and only those who adapt and innovate will secure a substantial share of the flourishing market. For more industry insights, trend reports, and digital strategy development, connect with our team today.

^1,8 Market share of the leading online food delivery companies U.S. 2023; Published by Lynn Beyrouthy, Apr 6, 2023, Statista.com
^2,3 Bloomberg Second Measure LLC, 2023
⁴ DoorDash reveals top ordered food for 2023, Updated: Dec. 11, 2023
⁶ https://www.uber.com/newsroom/2023-uber-eats-cravings-report/
⁷ https://about.grubhub.com/news/grubhubs-2023-delivered-trend-report-reveals-ordering-was-all-about-doing-it-for-the-vibes-as-diners-found-joy-in-the-unconventional/
⁹ https://www.routific.com/blog/food-delivery-trends#market-trend-1-the-unstoppable-rise-of-food-delivery-services

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Could Snapchat be a premier platform for CPG Food & Beverage Brands?

The popularity of social media persists due to its multifaceted appeal and the integral role it plays in contemporary communication and culture. In Snapchat’s case, the platform has been known for its innovative features and has influenced the development of capabilities on other social media platforms. Its target audience was initially skewed toward younger users, but it has expanded its user base over the years, and CPG food and beverage brands are leveraging this growth. From being ranked as the #1 happiest platform that drives Snapchatters to recommend and purchase brands to its AR experiences and advertising options, F&B brands are utilizing this platform to reach and engage with a broader audience set. Read More.

Grubhub’s Annual Delivered Report Is Here!

The 2023 Delivered Report analyzes millions of orders from diners across the U.S. Here’s a snapshot of the top trending foods of the year:

• More Heat Please – sriracha was added over 91,000 times and dishes like spicy potato soft tacos and drunken noodles topped the spicy dishes list
• Late Night Caffeine – over 10 million coffee beverages were ordered after 5 p.m. including iced coffee, caramel frappe, and cappuccino
• Salad and Fry Pairings – over 600,000 customers ordered their salads with fries, from classic cut to curly varieties
• Pickles Peaked – since last year, pickles saw an increase of 89%, totaling over 6.9 million pickles ordered in 2023

Find Grubhub’s full report, Here.

Grocery Stores Innovate In-store Foodservice: A Culinary Shift in 2024

As we approach 2024, grocery stores look to transform themselves into go-to destinations for not just groceries but also delectable dining experiences. Grocers are orchestrating strategic innovations within their foodservice programs, aimed at enticing customers away from traditional restaurants for their dining occasions—from the elevation of fresh, prepared meals to the infusion of authentic ethnic cuisines and the integration of technology-driven salad experiences. Learn More.

Where Dining Meets Entertainment

Eatertainment venues are experiencing a meteoric rise in popularity, a trend that isn’t just set to endure but is poised to flourish well into 2024 and beyond. In this collaborative video, Brittany Borer from The Food Institute, R.J. Hottovy from Placer.ai, and David Henkes from Technomic unravel the secrets behind the sector’s robustness and the distinct allure that Eatertainment experiences offer. Even amid economic challenges, consumers remain driven to spend, fostering a resilient industry. Watch Video.

A Culture For Cookies

Recent research signals an unprecedented surge in cookie popularity, with sales soaring by over 9% since 2022, according to Barry Callebaut’s latest trends report, “Cookies Crazed.” In addition, nearly one in four consumers confess to indulging in more cookies than just a year ago. Whether it’s treating oneself, engaging in more frequent baking sessions, or seeking solace in comfort, cookies have become more than just a snack; they’re a source of joy and nostalgia. Scott Coombs, the owner of Chip Cookies, emphasizes the enduring allure of cookies, asserting that their simple yet delicious nature ensures they remain a timeless treat. What’s your go-to cookie during the holidays?

Stop back each week for a recap of the food and beverage industry’s most newsworthy stories!

Omnivore is a proud member of Milwaukee Ad Agencies as a full-service brand and digital strategy agency backed by an experienced team of strategists and creators who help identify compelling points of differentiation for our clients — all to create more meaningful and compelling connections to both today’s operator and consumer customers. Learn more about us.

The post Weekly Roundup – Week of 12.11.23 appeared first on Omnivore | A Food & Beverage Advertising Agency.

Could Sleep-Inducing Foods Replace Sleep-Aid Supplements?

Food and beverage manufacturers are cautiously counting on it. A study from The American Psychological Association indicates that half of Americans struggle to fall asleep and 2 in 3 have sleep disorders. CPG companies are taking notice of this untapped market. Chris Peruzzi, founder, formulator, and COO of The Functional Chocolate Company began combining natural products with chocolate to help his own children who suffered from stress, anxiety, and other ailments. The company now offers Sleepy Chocolate which uses sleep-inducing ingredients such as PharmaGaba, chamomile, and passionflower. Today it is the company’s best-selling product. Read Further.

Generative AI Is Expected To Disrupt The Transportation Industry

According to the CNBC article, generative AI “will be able to predict when trucks need maintenance, work out optimal shipping routes, as well as forecast demand.” This transformative technology will also be able to interpret why sales forecasts were missed and streamline the process for manufacturers to get products from their manufacturing plants to people. Industry analyst, Ravi Shanker at Morgan Stanley states, “AI may be able to totally (or nearly) remove all human touchpoints in the supply chain including ‘back office’ tasks. This disruption will likely eliminate jobs but create new ones.”  Learn More.

Domino’s Launches Pinpoint Delivery Service

Domino’s innovation in pizza delivery brings pizza “anywhere”. First of its kind, this new service requires no address, allowing customers to drop a pin on a map for drivers to deliver to. Whether customers are at a park or the beach, whenever they are hungry for pizza, Pinpoint Delivery will provide the location for drivers to meet customers with hot, ready pizza and other menu items. Read Story.

Movies Meet Summer Snacking Season

As the blockbuster season comes upon us so do the snacks, but there has been a change in how Americans are snacking. More consumers are looking for healthier snack options to indulge in. Three notable companies are leveraging this better-for-you trend. Black Jewell’s new heirloom black popcorn boxes combine a beloved snacking staple, convenience, and healthy claims – chemical-free, no PFOA, 100% whole-grain verified. Marquis launched a ‘clean’ plant-based caffeinated beverage formulated from yerba mate, green coffee, and green tea and full of B vitamins with 0 grams of sugar, 0 calories, and 0 carbs. Find the 3rd snack, Here.

BodyArmor Expands Offerings With New Rapid Hydration Drinks

Coca-Cola’s newly acquired brand, BodyArmor, will slowly launch BodyArmor Flash I.V. into the quickly evolving hydration drink market, competing with established brands Gatorlyte and Electrolit. The company says this drink will include Zinc and vitamins B and C and be the “perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.” Starting first in regional retail markets, the flavors will be available nationwide in 2024. Read Article.

Omnivore is a proud member of Milwaukee Ad Agencies as a full-service brand and digital strategy agency backed by an experienced team of strategists and creators who help identify compelling points of differentiation for our clients — all to create more meaningful and compelling connections to both today’s operator and consumer customers. Learn more about us.

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New Study Finds Consumers Believe CPGs Are Involved in Greedflation

With skyrocketing grocery prices, consumers are feeling uneasy about CPGs continuing to use inflation as the sole source behind ongoing, rapid spikes in food prices. A new consumer survey conducted by Attest found that “four out of five consumers” believe brands are involved in “greedflation” with “seven in 10 saying they are likely to switch food and drink brands” to save money. While companies like Nestlé and Unilever reported price increases of 10.1% and 13.3% respectively, other companies such as Kraft Heinz paused raising prices last quarter, per the FoodDive article. Constellation Brands CEO Bill Newlands “noted that consumers were becoming overly sensitive to pricing actions” and as a result, the company said it was winding down its price increases to 1% to 2%. Get The Full Story.

Are Reusable Food Delivery Containers Making Traction?

In NYC, Uber Eats is testing a pilot program with DeliverZero that allows customers the choice of reusable containers for a $1 additional fee when placing delivery orders. How does it work? After orders requesting reusable packaging are placed, DeliverZero sends a text to the customer with instructions for returning the containers directly or utilizing DeliverZero’s pickup program. DeliverZero tracks orders and return rates so Uber Eats can monitor participation. Uber Eats’ Daniza Muliawan admits that “there are no incentives for customers to return the containers; however, about 70% of existing DeliverZero customers return the packaging at a participating restaurant instead of scheduling a pickup.” Learn More.

Better-For-You Might Not Be Better For Foodservice

While better-for-you beverages have filled grocery and convenience store aisles and refrigerated cases for some time, the transition into foodservice has lagged. A couple of reasons for this include the expense of new equipment and supplies while also ensuring a restaurant or foodservice venue maximizes revenue and margins with additional offerings. Will consumers be willing to potentially pay more for better-for-you drink alternatives at QSRs, for example? Bob Vergidis, Founder and Chief Visionary Officer at pointofsale.cloud explains, “Consumers are always tempted to add a drink to their order, and when they have the option to add a “real” healthy choice, that will be a serious consideration. There is elasticity in how much a consumer is willing to spend, however, on a QSR transaction.” Read More.

Retailers Compare Private Label Products With New Tool

As more consumers switch to store brands to save money, retailers are looking for ways to offset price increases even further. A new Product Matching Tool created by Datasembly offers an automated way for CPGs and retailers to match and compare items they make or stock against competitive products. The system pulls out product information from Datasembly’s database and “generates hypotheses about what shoppers think makes products comparable with one another, helping retailers position and price items in ways that reflect people’s actual preferences”. Read Article.

New Product News

Kraft Heinz announced the purchase of the German-based spice brand Just Spices to add to its Taste Elevation platform – which the company expects will bring a 25% growth to the platform by 2027. The initial Just Spices launch in the U.S. market will include 10 popular products according to European consumers’ purchasing history. Kraft Heinz is hoping to leverage the brand’s relevance with Gen Z consumers and use the successful direct-to-consumer model that accelerated growth in European markets.

Upside Foods plans to add cultivated chicken to its lineup with ground meat-style products that range from chicken sausages, dumplings, and ground meat sandwiches. “The ground chicken product can be produced at a substantially lower price point and greater scale than the animal-derived meat,” Chief Operating Officer Amy Chen said. As a result, Upside will be able to produce more products, faster, with lower production costs. The restaurant sector is the primary focus; however, Upside is still awaiting FDA approval.

Omnivore is a proud member of Milwaukee Ad Agencies as a full-service brand and digital strategy agency backed by an experienced team of strategists and creators who help identify compelling points of differentiation for our clients — all to create more meaningful and compelling connections to both today’s operator and consumer customers. Learn more about us.

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Dating Apps Focus On Meatless Matchups

According to a study by Faunalytics.org, 10% of the U.S. population used to be vegans or vegetarians but no longer follow that lifestyle with 63% feeling like their diet made them stick out too much. Lewis Foster, CEO of Grazer, a dating app catered to vegan dieters, found that over half of vegans don’t mention their diet on their profile for fear of rejection. He decided to build a meat-free space for like-minded people to connect and express their similar lifestyles. How do retail brands and foodservice collaborate? Foster explains, “We’re open to offline collaborations with vegan-friendly, cool brands and food service companies for special events or restaurant meet-ups.” Find More.

Steward’s Shops Makes Big Investments in Foodservice Operations

As the c-store segment continues to see the value of expanding foodservice business, Steward’s Shops announces its plan to grow its to-go and made-to-order foodservice programs. The retailer will hire more foodservice-focused employees and increase its commercial kitchen footprint from roughly 3,500 square feet to around 9,500 square. New offerings will include fresh breakfast sandwiches, burgers and chicken tenders, subs and sandwiches, pizza, and more. Read Article.

CloudChef’s Kitchen Technology Heats Up The Culinary Side of Restaurant Business

CloudChef, a culinary technology company, combines smart sensor kitchen tech with food delivery service. Here is how it works: A chef uploads an exact recipe of a menu item to the cloud and with CloudChef’s smart technology, a chef in a ghost kitchen or even a restaurant on the other side of the world, can prepare the same recipe and have it ready for delivery service. Participating chefs receive a royalty every time a person orders one of their recipes. “You cannot consume food in the same way that you consume content,” Nikhil Abraham, cofounder and CEO of CloudChef said. “You only have access to food that’s close by. We want to change that. We want consumers to order food on our app or website from any chef in the world.” Learn More.

From Big Screen To Phone Screens, F&B Brands Share the Spotlight

Advertisers paid big bucks for commercials during last week’s “big game” – upwards of $6 to $7 million depending on the length and when the commercial aired. In addition, brands began pushing their ads on social channels to engage consumers well before kickoff. In fact, Sprinklr’s research showed that the social media volume of conversation regarding Super Bowl ads was up 200% compared to last year. For further digital engagement, we saw snack brands partnering with celebs on TikTok with mini-series videos, product teasers, and full-on campaigns. Read More.

Sip On This

With soda consumption declining, beverage giants attempt to refresh the category with innovative limited-time offers. Coca-Cola has partnered with Grammy-award-winning singer Rosalía to launch Coca-Cola Move under its Coca-Cola Creations platform. This LTO offering promotes a mood, not a flavor, that the brand says will resonate with today’s generation through music. Rosalía will release a new single and video to go along with the soda’s launch, and each can will include a QR code for fans to access special content related to the singer. Coca-Cola competitor, PepsiCo, is teaming up with adorable Peeps once again with its latest LTO, PEPSI x PEEPS marshmallow flavored cola. Hopping in retailers nationwide this spring and in celebration of the launch, fans will utilize SnapChat’s augmented reality technology to take a virtual egg hunt for a chance to unlock prizes, including a trip for two, along with exclusive merchandise.

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