The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.
The food industry is undergoing a major transformation in 2025, driven by bold innovations and shifting consumer preferences. From the rise of food influencers and functional foods to the private label boom and the return of catering, discover the trends shaping the future. Plus, learn how the HERO service model is redefining restaurant operations for the modern era.
In our latest blog, we dive into five critical topics shaking up the food and beverage industry. Explore the rise of the Sheconomy and the drink trends you need to know. Learn how chemicals in food packaging are sparking health concerns for manufacturers. Discover the impact of industry consolidation on small players and what consumers expect from brands today. Plus, find out how TikTok catapulted freeze-dried sweets into the spotlight. Stay ahead with insights on these trends shaping the future of food and beverage.
Find stories related to Coca-Cola Lens, a new data and insights platform, new insights from the 35th Annual Specialty Coffee Expo, casual dining, functional chocolate and TikTok’s 60-minute video testing.
From skyrocketing Easter candy prices and Meatable’s innovations to Gen Alpha and McDonald’s and Krispy Crème’s partnership, this week’s roundup covers the latest and most newsworthy stories.
Gen Alpha, with their diverse backgrounds and digital fluency, is poised to revolutionize consumer culture. As marketers, we must grasp the essence of Gen Alpha's traits to craft impactful strategies. Read our blog to better understand their mindsets and learn how engaging with Gen Alpha today is key to staying ahead in tomorrow's market.
In an era where convenience meets connectivity, e-commerce has emerged as the cornerstone of modern trade and the journey of e-commerce has become pervasive. The proliferation of mobile, social, and conversational commerce channels, along with the shopper journey, have undergone a profound transformation — demanding a truly strategic approach to maximizing revenue and customer satisfaction. Read our blog to learn more.
Where are chefs seeking recipe inspiration? What consumer trends and behaviors are driving purchase decisions in retail and grocery? How is T.J. Maxx boosting food sales? And what event from Gatorade drove football fan participation. Find answers to these questions and more.
Our first weekly roundup of 2024 forecasts trends in foodservice, retail, and convenience stores, while including some big moments for popular brands like Pop-Tarts and Burger King.
2023 marked a transformative journey for the Food and Beverage Industry as foodservice, Consumer Packaged Goods (CPGs), and retailers adapted to economic challenges through technological advancements, pricing strategies, and a focus on consumer preferences for convenience and health. Influencer marketing played a pivotal role in brand promotion and consumer engagement, and retailers innovated their foodservice offerings to stay competitive in a dynamic market.
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