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Tag: Data-driven Planning

Weekly Roundup – Week of 8.18.25

From fresh-format grocery wins to AI innovation, new product launches, and shifting regulations, here’s your fast-track recap of this week’s F&B headlines.

Young African American chef in a fine dining restaurant happily topping a dish with a greens garnish.

How Chefs Use Data to Craft Smarter Menus

Chefs and foodservice operators are using data—from POS reports to TikTok trends—to build menus that excite guests and improve margins. In our latest blog, we explore how analytics and culinary creativity work together.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

The Power Of Foodservice Personas

Personas provide critical marketing insights that can prove invaluable to the efficacy of campaigns, content, customer affinity and conversion of sales leads. That said, successfully leveraging personas for foodservice requires additional steps to ensure they are accurate and useful.