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Tag: Social Media
A happy female chef is putting the finishing touches on an entree by placing a piece of lettuce on top.

B2B to B2Human: The Ultimate Guide to Marketing to the Modern Chef

If you’re only marketing to procurement, you’re missing the real decision-maker: the chef. Read our blog to learn what today's modern chef is looking for from a foodservice supplier.

Close-up grouping of seven different food items in a row from salads and pizza to pasta and shrimp.

Building Buzz: How Food Creators Drive Engagement for Your Brand

Discover how food creators are reshaping brand engagement—from viral recipes to real-world product integrations that build trust, accelerate ROI, and create long-lasting partnerships.

Creamy butter on a board topped with paprika, green onions and roasted tomatoes.

HOW CHEFS ARE TURNING VIRAL FOOD TRENDS INTO MENU STAPLES

Social media is today’s test kitchen. From TikTok to restaurant table, see how chefs turn viral hits into repeatable menu favorites—and how brands can support the shift.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

Soaring cocoa prices lead to increased chocolate candy prices for Easter.

Weekly Roundup – Week of 3.25.24

From skyrocketing Easter candy prices and Meatable’s innovations to Gen Alpha and McDonald’s and Krispy Crème’s partnership, this week’s roundup covers the latest and most newsworthy stories.

Alpha kids are digitally savvy and inform food purchase decisions.

Marketing To Gen Alpha: The New Generation Of Influencers

Gen Alpha, with their diverse backgrounds and digital fluency, is poised to revolutionize consumer culture. As marketers, we must grasp the essence of Gen Alpha's traits to craft impactful strategies. Read our blog to better understand their mindsets and learn how engaging with Gen Alpha today is key to staying ahead in tomorrow's market.

Creating a video for her food blog and social channels.

Mastering TikTok for Your Food Business: Tapping into Viral Trends & Boosting Engagement

From entertainment to education, TikTok draws in users seeking inspiration, celebs/influencers, and, notably, branded content. This blog explores the world of viral food trends and how your brand could optimize its TikTok presence in the future.

Catering to college students varying dietary needs.

Weekly Roundup – Week of 9.4.23

Explore this week’s roundup to find stories about how colleges are challenged with meeting students dietary needs and demands, how to find the right micro-influencer, what drives Gen Z’s snack brand preferences and who actually invented pumpkin beer.

Weekly Roundup – Week of 2.13.2023

This week’s blog covers a new app giving vegans a space to connect with like-minded people, news on the expansion of Stewart’s commercial kitchen, a smart tech tool that connects chef’s recipes around the world, and new LTOs from Pepsi and Coca-Cola.

CULINARY SERIES: Where Chefs Find Inspiration

From TikTok and Instagram to celebrity chef cookbooks and their peer groups, today’s chefs use a variety of resources to find inspiration for crafting new recipes and building fresh menus. In this culinary series blog, you’ll learn what resources top chefs turn to most often and why.