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Tag: Thought Leadership
Marketing planning graphic featuring a light bulb at the center, surrounded by words such as strategy, research, contacts, and viral.

Strengthen 2026 Marketing Plans With Smarter, More Agile Strategies

As food brands gear up for 2026, traditional long-range planning isn’t enough. Learn how smarter, more agile marketing strategies can help teams adapt faster, align with trends, and build campaigns that are ready for anything.

How to Plan a Year-Round Content Calendar

A strong content calendar can transform your strategy. Learn how to align with sales cycles, repurpose content, and track results all year long.

Graphic image representing a blockchain that has 3D boxes linked by thin lines of light.

Why Blockchain Is Essential for Food Brands

Blockchain is reshaping food supply chains—making sourcing transparent, recalls faster, and brand trust stronger. Here’s how forward-thinking companies are using it to gain an edge.

Weekly Roundup – Week of 8.18.25

From fresh-format grocery wins to AI innovation, new product launches, and shifting regulations, here’s your fast-track recap of this week’s F&B headlines.

Young African American chef in a fine dining restaurant happily topping a dish with a greens garnish.

How Chefs Use Data to Craft Smarter Menus

Chefs and foodservice operators are using data—from POS reports to TikTok trends—to build menus that excite guests and improve margins. In our latest blog, we explore how analytics and culinary creativity work together.

Close-up grouping of seven different food items in a row from salads and pizza to pasta and shrimp.

Building Buzz: How Food Creators Drive Engagement for Your Brand

Discover how food creators are reshaping brand engagement—from viral recipes to real-world product integrations that build trust, accelerate ROI, and create long-lasting partnerships.

A couple looking at an AI screen with a variety of different foods they can select based on personalized preferences.

How AI Personalization Is Revolutionizing Food Marketing

AI is transforming food marketing from broad messaging to hyper-personalized experiences. Brands that invest in AI-driven strategies will not only stand out but also redefine consumer engagement.

What's Your Story is written on a flattened, crinkled piece of paper

The Role of Storytelling in Marketing

Great brand stories do more than capture attention—they create lasting emotional connections. In the competitive F&B space, storytelling can be the key to standing out, building loyalty, and driving real business impact. Discover how crafting an authentic, value-driven narrative can set your brand apart.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

Dragon Fruit Freeze-Dried by Mercer features bold colors and ingredient transparency.

Packaging Matters: Leveraging Design & Messaging to Win Shelf Wars

In the competitive food and beverage industry, packaging goes beyond mere functionality—it serves as a powerful strategy to grab attention, convey your brand’s story, and foster meaningful connections with consumers.