Chobani had strong brand equity from their line of high-quality and nutritious yogurt. However, they wanted to tap into the growing away from home market opportunity not only for their core product offerings but also for their product extensions that include non-dairy milks, creamers and coffees. Leveraging the channel expertise of Chobani through smart, intuitive selling tools, we were able to help them quickly target potential customers and easily identify how the progressive nature of Chobani’s offerings can work for their operations.