Weston Foods Foodservice continues to penetrate the U.S. market while continuing to dominate the Canadian market as a lead supplier in both fresh and frozen bakery products. We worked with them to identify opportunities to partner with key customers and then carefully crafted market activations to meet the demands on each partner’s unique consumer base. These market activations not only increased cases sold for Weston but also increased sales for customers and created and strengthened long-lasting partnerships.