Weekly Roundup – Week of 8.14.23
August 18, 2023
Check out the past week’s trending food and beverage industry-related stories – curated by our team of strategists and food enthusiasts:
Curious Plot Reveals Consumers’ Latest Food Interests
Rather than report on consumer trends that have already been established, Curious Plot set out to measure consumer curiosities to “spot and nurture trends that are still developing.” The study aimed to gauge interest in three main categories: culinary, nutrition, and sustainability against verified early food adopters. Easy, convenient meals under 30 minutes, bold, spicy flavors consumed at home, in restaurants, and purchased through retail, and foods with cognitive health benefits all stood out as themes consumers are interested in. Find all the developing consumer trends, Here.
Late-Night Eating Shows Promise For Restaurants
According to Circana, Crest data shared with Nation’s Restaurant News, traffic in the late-night dining daypart increased by 7.5% in Q2 2023 versus Q2 2022. In the article, chains like Denny’s and IHOP are experiencing incremental increases in nighttime sales with the help of their virtual brands that provide additional kitchen capacity. And Taco Bell and Jack in the Box are showing a surge in nocturnal eating since the pandemic – keeping or extending late-night hours. Read Article.
Nestlé Expands Its Reach to Airports and Colleges With On-Demand Pizza Kiosks
The food and beverage giant is testing DiGiorno pizza kiosks to “move beyond the freezer,” a phrase the company has coined. The kiosk cooks 10″ thin-crust DiGiorno pizzas in 3 minutes for $9. “95% of consumers surveyed believed some aspect makes the hot DiGiorno pizza a good value and 92% see themselves buying another pizza from the kiosk in the future,” Nestlé informed Food Dive. The company is relying on consumers’ love of pizza and their desire for convenient food on demand. Learn More.
Coffee With A Different Kind Of Buzz?
Dunkin’ announces new Dunkin’ Spiked Iced Coffees and Iced Teas, to compete in and satisfy the growing trend of spiked RTD beverages quenching the market. The two malt-based beverages will come in 8 flavors, combined, that correspond to consumers’ favorite Dunkin’ iced coffee and teas. Boozy iced coffees will contain roughly 30 milligrams of caffeine and 6% alcohol by volume, and the hard tea options will range from 15 to 30 milligrams of caffeine and contain 5% alcohol. Get the Story, Here.
Big Brands, Big Product News
Booze for breakfast anyone? Waffle titan, Eggo, is partnering with Sugarlands Distilling Co. with the launch of Eggo Brunch in a Jar Sippin’ Cream – a spiked cocktail that combines the flavors of toasted Eggo waffles, maple syrup, butter, smoky bacon, and liqueur. The companies believe this sippin’ cream with allow adults to elevate brunch and breakfast occasions and wind down at night.
Two other popular brands are stomping their way into kids’ hearts and soles. Pop-Tarts and Crocs are joining forces with their Pop-Tarts Croc-Tarts promotion. This limited-time offering features a combo kit that includes custom shoes with Jibbitz charms and a box of unfrosted strawberry Pop-Tarts toaster pastries that come with Crocs-shaped candies that can be used to decorate the pastry. Fans can register to receive these kits at croc-tarts.com.
Check out our blog every week to find more top trending stories!
Omnivore is a proud member of Milwaukee Ad Agencies as a full-service brand and digital strategy agency backed by an experienced team of strategists and creators who help identify compelling points of differentiation for our clients — all to create more meaningful and compelling connections to both today’s operator and consumer customers. Learn more about us.
