Jaci brings over 15 years of B2B and B2C experience spanning sales, marketing, and brand and retail strategy alongside a full spectrum of clients from small start-ups to top national brands. With her expertise and infectious spirit, Jaci effectively leads our client strategy team in helping brands create meaningful relationships through powerful storytelling.
Read our blog to learn how business leaders should think of strategy as a direction plus an initial set of steps, with flexibility built in to enable the company to adapt as new information becomes available.
Read our blog to understand the importance of owned data and how to conduct research that works for your business goals and objectives.
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