Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.
This week’s roundup explores the popularity of no- and low-alcohol products, Future Farm brand’s intro in U.S. retailers, automated micro-fulfillment centers' slow entry in the grocery industry, Eat The Change’s Just Ice Tea, Kevin Hart’s plant-based restaurant and unique beer and food product pairings.
Today’s roundup highlights plant-based product launches in retail and craveable new Taco Bell menu items, showcases an AI technology platform that helps grocers reduce waste and increase operating profits, features healthy-forward restaurants and wellness centers, and introduces new cultivated fish sticks and fish balls. Yummy.
This week’s roundup highlights consumers reducing their spending on certain goods and services and increasing spending at restaurants, PepsiCo’s investment in Celsius energy drinks, “Tito’s In A Can” refillable, empty RTD cans, escalating beef prices affecting consumer and restaurant operator purchase decisions, and the latest news from Mondelēz and Hershey’s.
This week’s roundup features new hotel F&B trends to capture more off-site diners, Chipotle’s “Buy the Dip” cryptocurrency promotion, MyForest Food’s mycelium vertical farm, consumers seeking more private label brands, and the latest innovative product introductions.
Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.
Explore this week’s roundup to learn about marketing to a new generation of whiskey consumers, why TikTok and Instagram are becoming preferred search engines over Google, Skittles’ lawsuit against artificial coloring, new MCT oil powders for functional foods, and why Laffy Taffy is moving iconic jokes to NFTs.
This week’s roundup explores if consumers have reached their threshold for digital experiences, Feeladelphia, a new multisensorial dining concept, RoWok™ automated kitchen robots, how SCiFi is lowering costs and increasing yield, and a plethora of new product and concept launches this year.
Read our roundup of topics that include new automated food technologies for college campuses, creator-led food brands offered at restaurants, six consumer grocery shopping insights, Coca-Cola’s expanded offerings for the frozen category and a study showing that being hangry is real, and irritable behaviors are associated with being hungry.
This week’s roundup uncovers increases in food costs Americans will incur for Independence Day celebrations, how ingredient shortages are affecting R&D teams, a new service that allows consumers to shop from multiple retailers for one delivery order, expanding virtual c-stores, and Amazon’s new analytics tool to help CPGs track how shoppers interact with their products.
As the marketing landscape has evolved and adapted in the digital space, the influencer market in particular has experienced notable growth and has become a valuable tool for growing brand awareness and expanding audience reach.
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