OMNIVORE
spacer
Category: Communications
Data-driven advertising has transformed the way foodservice manufacturers and CPG brands connect with their audiences.

Data-Driven Advertising in the Evolving Foodservice & CPG Space

Data-driven advertising is reshaping how foodservice manufacturers and CPG brands engage with their audiences. By harnessing the power of consumer data—from personalized messaging and targeted audience segmentation to real-time campaign adjustments—brands can ensure their marketing strategies are always in tune with the latest consumer trends. Discover how you can make every advertising dollar count, boost campaign effectiveness, and stay ahead of the competition.

Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

3 Strategies to Increase E-Commerce Revenue

In an era where convenience meets connectivity, e-commerce has emerged as the cornerstone of modern trade and the journey of e-commerce has become pervasive. The proliferation of mobile, social, and conversational commerce channels, along with the shopper journey, have undergone a profound transformation — demanding a truly strategic approach to maximizing revenue and customer satisfaction. Read our blog to learn more.

Weekly Roundup – Week of 2.13.2023

This week’s blog covers a new app giving vegans a space to connect with like-minded people, news on the expansion of Stewart’s commercial kitchen, a smart tech tool that connects chef’s recipes around the world, and new LTOs from Pepsi and Coca-Cola.

Weekly Roundup – Week of 9.19.2022

Today’s weekly roundup focuses on the latest apps and platforms that make it easy for foodies to access chef influencer’s recipes and shop for groceries in real-time, new Campbell’s Soup FlavorUp concentrates to streamline dinner prep and fall LTOs available from Taco Bell and Jack in the Box.

Why Proprietary Data May Be Right For You

Read our blog to understand the importance of owned data and how to conduct research that works for your business goals and objectives.

Crafting Content Strategies That Build Business

Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.

Influencer Marketing Can Amplify B2B & B2C Brand Engagement

As the marketing landscape has evolved and adapted in the digital space, the influencer market in particular has experienced notable growth and has become a valuable tool for growing brand awareness and expanding audience reach.

Weekly Roundup – Week of 6.20.2022 

This week’s roundup includes value network collaboratives created to help reduce food transparency issues, meal kit services and food companies that are shifting focus to accommodate differing consumer needs, new soft serve ice cream from Krispy Kreme, robotic chef technology, and an all-night sleepover at Dave & Buster’s.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.