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Category: strategy
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Why B2B Food Brands Need to Think Like B2C

The brands that are winning aren’t just selling products. They’re building preference through clarity, consistency, and connection. Explore why B2B food brands need to think more like B2C, and what it takes to stand out in a crowded, commoditized market.

A happy female chef is putting the finishing touches on an entree by placing a piece of lettuce on top.

B2B to B2Human: The Ultimate Guide to Marketing to the Modern Chef

If you’re only marketing to procurement, you’re missing the real decision-maker: the chef. Read our blog to learn what today's modern chef is looking for from a foodservice supplier.

Gen Z female in a red holiday sweater, covering her eyes with two festive, decorated donuts.

What This Holiday Season Taught Us

This holiday season offered valuable lessons for manufacturers. Discover what worked, what customers responded to, and how to apply insights for smarter 2026 planning.

Marketing planning graphic featuring a light bulb at the center, surrounded by words such as strategy, research, contacts, and viral.

Strengthen 2026 Marketing Plans With Smarter, More Agile Strategies

As food brands gear up for 2026, traditional long-range planning isn’t enough. Learn how smarter, more agile marketing strategies can help teams adapt faster, align with trends, and build campaigns that are ready for anything.

Laptop showing the year 2026 with a loading screen in black surrounded by a measuring tape, water and fruit.

Weekly Roundup – Week of 11.17.25

From Mintel’s 2026 predictions to clever holiday promotions and tackling labor challenges, discover key trends shaping restaurants, QSRs, and foodservice brands.

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Weekly Roundup – Week of 10.20.25

This week’s roundup dives into the innovations, ideas, and generations redefining food and beverage. From how Gen X still influences dining trends, to why AI is revolutionizing QSR inventory management, to how packaging design and regulation now go hand-in-hand, we’re spotlighting the forces reshaping foodservice and CPG. Plus, get key takeaways from NACS 2025 and discover three sustainability breakthroughs set to make a lasting industry impact.

How to Plan a Year-Round Content Calendar

A strong content calendar can transform your strategy. Learn how to align with sales cycles, repurpose content, and track results all year long.

Graphic image representing a blockchain that has 3D boxes linked by thin lines of light.

Why Blockchain Is Essential for Food Brands

Blockchain is reshaping food supply chains—making sourcing transparent, recalls faster, and brand trust stronger. Here’s how forward-thinking companies are using it to gain an edge.

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Standing Out In A Crowded Digital Space

In this blog, you’ll learn how smart SEO tactics like keyword research, recipe and product application content, and ongoing optimization can help your food brand(s) increase rankings, along with how AI-driven search evolution is part of what’s shaping SEO today.

A couple looking at an AI screen with a variety of different foods they can select based on personalized preferences.

How AI Personalization Is Revolutionizing Food Marketing

AI is transforming food marketing from broad messaging to hyper-personalized experiences. Brands that invest in AI-driven strategies will not only stand out but also redefine consumer engagement.