OMNIVORE
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Tag: Chefs
A happy female chef is putting the finishing touches on an entree by placing a piece of lettuce on top.

B2B to B2Human: The Ultimate Guide to Marketing to the Modern Chef

If you’re only marketing to procurement, you’re missing the real decision-maker: the chef. Read our blog to learn what today's modern chef is looking for from a foodservice supplier.

Close-up grouping of seven different food items in a row from salads and pizza to pasta and shrimp.

Building Buzz: How Food Creators Drive Engagement for Your Brand

Discover how food creators are reshaping brand engagement—from viral recipes to real-world product integrations that build trust, accelerate ROI, and create long-lasting partnerships.

Creamy butter on a board topped with paprika, green onions and roasted tomatoes.

HOW CHEFS ARE TURNING VIRAL FOOD TRENDS INTO MENU STAPLES

Social media is today’s test kitchen. From TikTok to restaurant table, see how chefs turn viral hits into repeatable menu favorites—and how brands can support the shift.

CULINARY SERIES: INDULGENT INSIGHTS FROM PASTRY CHEF RACHEL SEARL

We’re proud to have Executive Pastry Chef Rachel Searl on our culinary team. Chef Rachel combines her passion for creating delightful desserts and bakery with her love of family to our talented group of chef partners. Her insights and innovative thinking expand our reach within the culinary landscape of both our foodservice and retail clients. Read our Q&A with Rachel to discover more about what drives her.

CULINARY SERIES: GET TO KNOW CHEF ADAM PAWLAK

We welcome Chef Adam Pawlak to our Omnivore team as our Executive Culinary Strategist. He was a fan-favorite on Season 19 of Hell’s Kitchen and has received Milwaukee’s Best Chef honor in 2019, 2020, 2021 and 2022. Chef Adam brings strategic thinking and creative ingenuity to our agency and client initiatives. Enjoy our Q&A with Adam.

CULINARY SERIES: Where Chefs Find Inspiration

From TikTok and Instagram to celebrity chef cookbooks and their peer groups, today’s chefs use a variety of resources to find inspiration for crafting new recipes and building fresh menus. In this culinary series blog, you’ll learn what resources top chefs turn to most often and why.