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Tag: Consumer Trends
What's Your Story is written on a flattened, crinkled piece of paper

The Role of Storytelling in Marketing

Great brand stories do more than capture attention—they create lasting emotional connections. In the competitive F&B space, storytelling can be the key to standing out, building loyalty, and driving real business impact. Discover how crafting an authentic, value-driven narrative can set your brand apart.

NA beverages, cater to consumers seeking sophisticated, alcohol-free alternatives, emphasizing both taste and wellness.

Weekly Roundup – Week of 12.30.24

From Gen Z's favorite snack strategies to the buzz around Dry January, and even the FDA's latest labeling updates—discover the trends shaping 2025. Dive in now!

Gen Z and Alpha: Trends Manufacturers Should Watch In 2025.

Weekly Roundup – Week of 12.9.24

Trends Issue – Dive into the top 2024 food and beverage trends and get a glimpse of what’s on the horizon for 2025. We’ve curated insights from industry-leading publications, highlighting the innovations, flavors, and consumer preferences shaping the future. Handpicked by our team of strategists and food enthusiasts, this collection is your go-to resource for staying ahead in a rapidly evolving industry.

Restaurants must find ways to balance value and profitability while still delivering the dining experience customers crave.

Weekly Roundup – Week of 9.16.24

Discover how consumer demand is driving menu pricing, influencing food purchases, and sparking the rise of nostalgic advertising campaigns. Learn about Chipotle's test of its cutting-edge "Autocado" makeline automation and how brand collaborations like Hershey’s and C4 Energy are fueling innovation. Whether you’re tracking the impact of consumer trends or curious about tech-driven solutions in the kitchen, this week’s insights are sure to inspire.