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Tag: Sales Support

How to Plan a Year-Round Content Calendar

A strong content calendar can transform your strategy. Learn how to align with sales cycles, repurpose content, and track results all year long.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.

Blogs Are As Important As Ever

Learn how blogging can generate leads, increase customer engagement, and add credibility to your brand or company with little to no upfront investment.

The New Relevance of Video

As the COVID-19 pandemic has swept over the globe, individuals and industries alike have been challenged with rapidly adopting new technology to enable effective distance communication. For foodservice sales reps, video can play an important role in building meaningful interactions with their operator customers when face-to-face communication is not possible.

TECHNOLOGY TRANSFORMS DSR EXPECTATIONS

It’s no secret that broadline distributors hold an influential place in the foodservice industry. However, due to wealth of product knowledge and ability to place orders provided by distributor online portals, the role of the DSR has dramatically changed.

GS1 ESSENTIAL TO ECOMMERCE

As digital capabilities continue to permeate our industry, today’s foodservice manufacturer has more tools through which to reach, inform and attract customers. An often-overlooked manufacturer resource that informs the operator path to purchase is comprehensive and compelling GS1 data.

AN APPETITE FOR SOCIAL

From increasing exposure and providing customer service to supporting your marketing and sales plans, a smart social media strategy can give your brand visibility on platforms that matter to emerging leaders and targets.