DaVinci Gourmet was well-known for their innovative flavors of syrups and sauces. To avoid innovation burnout and to meet consumer demands for new products made with simple ingredients, we worked with them to launch a new line of tea refreshers with their top retail partner. This new product line not only reinvigorated the brand but was made to stand out in the tea category in the way it elevates beverage with its packaging on shelf.