In a world where content is the very cornerstone of all marketing activities, standing out is important to reap its true benefits or you end up being just another of the many names that consumers hear about. Ghirardelli understands the importance of storytelling and needed to increase their content assets to support an enhanced digital presence. Through product videos highlighting application usage, we were able to effectively craft a narrative around how using Ghirardelli products can simplify and enhance offerings in various operations and across the menu all year long.