Weekly Roundup – Week of 12.11.23
December 15, 2023
Explore this week’s latest trending food and beverage-related news stories – curated by our team of strategists and food enthusiasts:
Could Snapchat be a premier platform for CPG Food & Beverage Brands?
The popularity of social media persists due to its multifaceted appeal and the integral role it plays in contemporary communication and culture. In Snapchat’s case, the platform has been known for its innovative features and has influenced the development of capabilities on other social media platforms. Its target audience was initially skewed toward younger users, but it has expanded its user base over the years, and CPG food and beverage brands are leveraging this growth. From being ranked as the #1 happiest platform that drives Snapchatters to recommend and purchase brands to its AR experiences and advertising options, F&B brands are utilizing this platform to reach and engage with a broader audience set. Read More.
Grubhub’s Annual Delivered Report Is Here!
The 2023 Delivered Report analyzes millions of orders from diners across the U.S. Here’s a snapshot of the top trending foods of the year:
- More Heat Please – sriracha was added over 91,000 times and dishes like spicy potato soft tacos and drunken noodles topped the spicy dishes list
- Late Night Caffeine – over 10 million coffee beverages were ordered after 5 p.m. including iced coffee, caramel frappe, and cappuccino
- Salad and Fry Pairings – over 600,000 customers ordered their salads with fries, from classic cut to curly varieties
- Pickles Peaked – since last year, pickles saw an increase of 89%, totaling over 6.9 million pickles ordered in 2023
Find Grubhub’s full report, Here.
Grocery Stores Innovate In-store Foodservice: A Culinary Shift in 2024
As we approach 2024, grocery stores look to transform themselves into go-to destinations for not just groceries but also delectable dining experiences. Grocers are orchestrating strategic innovations within their foodservice programs, aimed at enticing customers away from traditional restaurants for their dining occasions—from the elevation of fresh, prepared meals to the infusion of authentic ethnic cuisines and the integration of technology-driven salad experiences. Learn More.
Where Dining Meets Entertainment
Eatertainment venues are experiencing a meteoric rise in popularity, a trend that isn’t just set to endure but is poised to flourish well into 2024 and beyond. In this collaborative video, Brittany Borer from The Food Institute, R.J. Hottovy from Placer.ai, and David Henkes from Technomic unravel the secrets behind the sector’s robustness and the distinct allure that Eatertainment experiences offer. Even amid economic challenges, consumers remain driven to spend, fostering a resilient industry. Watch Video.
A Culture For Cookies
Recent research signals an unprecedented surge in cookie popularity, with sales soaring by over 9% since 2022, according to Barry Callebaut’s latest trends report, “Cookies Crazed.” In addition, nearly one in four consumers confess to indulging in more cookies than just a year ago. Whether it’s treating oneself, engaging in more frequent baking sessions, or seeking solace in comfort, cookies have become more than just a snack; they’re a source of joy and nostalgia. Scott Coombs, the owner of Chip Cookies, emphasizes the enduring allure of cookies, asserting that their simple yet delicious nature ensures they remain a timeless treat. What’s your go-to cookie during the holidays?
Stop back each week for a recap of the food and beverage industry’s most newsworthy stories!
