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A young girl and her dad sitting at a table on a restaurant patio eating an early dinner.

Weekly Roundup – Week of 3.31.25

April 4, 2025

Explore this week’s most notable food and beverage news stories – all curated by our team of strategists and food enthusiasts:

A New AI Coach Helps Restaurants Serve Smarter

Tattle has introduced AI Coach, an artificial intelligence tool designed to help restaurants translate guest feedback into actionable operational improvements. By analyzing real-time customer data alongside a restaurant’s specific procedures and standards, AI Coach provides tailored recommendations to enhance guest satisfaction. This technology enables restaurants to systematically address service issues, leading to improved customer experiences and potentially higher revenue. The adoption of AI Coach signifies a shift toward data-driven decision-making in the food industry, allowing brands to proactively refine their operations based on precise insights. Learn More

Why Parents Are Rethinking Mealtime

The “3:45 Dinner” trend is reshaping family mealtimes, with parents opting for earlier dinners, typically between 3:45 and 4:45 p.m., to address challenges like scheduling conflicts, picky eaters, and the exhaustion of meal prep. This shift offers restaurant and food brands a unique opportunity to connect with families during traditionally slower times, as 75% of parents express interest in early dinner solutions. Parents appreciate the benefits of preventing after-school snacking, serving meals when kids are most hungry, and reducing evening irritability. Brands can leverage this trend to drive traffic, build brand affinity, and create new revenue streams by offering targeted meal solutions. With consumer demand high, brands that align with this shift will be seen as family-focused and forward-thinking. Read More

Walmart Partners with Cropin to Enhance Produce Supply Chain Through AI

Walmart has joined forces with Cropin, an AI-driven agri-intelligence platform, to bolster its fresh produce supply chain. This collaboration aims to improve yield forecasting, monitor crop health, and predict seasonal transitions more accurately. By leveraging Cropin’s technology, Walmart seeks to enhance sourcing solutions across the U.S. and South America. This initiative builds upon Walmart’s previous efforts to integrate agricultural technology into its operations, aiming to strengthen the resilience and efficiency of its food supply chain. Read Article

Food Fraud: How Deep Does The Deception Go?

Food fraud isn’t just a problem for luxury goods—it’s a growing threat to the global food industry, costing businesses billions. From counterfeit ingredients to mislabeled products, food fraud is more widespread than you might think. But just how deep does the deception go, and what should food businesses be on high alert for? Find out in the latest episode of FI Spotlight as it uncovers the truth behind food fraud and its impact on the industry. Watch Video

April Fools Pranks Generate Big Business

Food and beverage brands are leveraging April Fools’ Day pranks to engage consumers and boost brand visibility. Notable examples include Olipop’s collaboration with Hidden Valley Ranch to announce a ranch-flavored soda and Crunch’s introduction of a “quiet” chocolate bar. These playful campaigns generate significant consumer interest and media coverage, enhancing brand recognition. By creatively participating in April Fools’ Day, companies have connected with their audience in a lighthearted manner, potentially leading to increased customer loyalty and sales. Such strategies highlight the lucrative potential of integrating humor into marketing efforts. Read Story

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