Michelle brings 20 years of combined food and beverage experience both in client service and content development. Leveraging her expertise in managing teams for clients and overseeing content development led her to her current role of Director, Content Creation. Her passion for crafting compelling content is driven by her immersion in industry insights and consumer behavior data as well as her natural gift for writing, both long and short form.
The brands that are winning aren’t just selling products. They’re building preference through clarity, consistency, and connection. Explore why B2B food brands need to think more like B2C, and what it takes to stand out in a crowded, commoditized market.
If you’re only marketing to procurement, you’re missing the real decision-maker: the chef. Read our blog to learn what today's modern chef is looking for from a foodservice supplier.
Operators aren’t chasing trends this year—they’re looking for practical solutions that reduce friction, support their teams, and strengthen long-term performance. This blog explores what operators truly value right now and how food and equipment brands can show up as trusted partners, not just vendors.
This holiday season offered valuable lessons for manufacturers. Discover what worked, what customers responded to, and how to apply insights for smarter 2026 planning.
As food brands gear up for 2026, traditional long-range planning isn’t enough. Learn how smarter, more agile marketing strategies can help teams adapt faster, align with trends, and build campaigns that are ready for anything.
GLP-1 drugs are changing the way consumers think about food—from portion sizes to purchase decisions. In this blog, we unpack the data behind these shifts and share how food brands and restaurants can adapt to stay relevant in a rapidly evolving market.
A strong content calendar can transform your strategy. Learn how to align with sales cycles, repurpose content, and track results all year long.
Blockchain is reshaping food supply chains—making sourcing transparent, recalls faster, and brand trust stronger. Here’s how forward-thinking companies are using it to gain an edge.
Chefs and foodservice operators are using data—from POS reports to TikTok trends—to build menus that excite guests and improve margins. In our latest blog, we explore how analytics and culinary creativity work together.
In this blog, you’ll learn how smart SEO tactics like keyword research, recipe and product application content, and ongoing optimization can help your food brand(s) increase rankings, along with how AI-driven search evolution is part of what’s shaping SEO today.
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