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Author: Michelle McMullen

Michelle McMullen

Michelle brings 20 years of combined food and beverage experience both in client service and content development. Leveraging her expertise in managing teams for clients and overseeing content development led her to her current role of Director, Content Creation. Her passion for crafting compelling content is driven by her immersion in industry insights and consumer behavior data as well as her natural gift for writing, both long and short form.

FOOD PHOTOGRAPHY: CAPTURING CULINARY CREATIVITY THROUGH THE LENS

In the dynamic world of food and beverage marketing, exceptional culinary photography is a vital asset. From the importance of pre-planning and understanding composition to mastering lighting and overcoming common challenges, our team is dedicated to crafting images that truly represent your food brand and vision. In this blog, we’ll explore practical tips and techniques employed by our photographers as they share valuable insights to ensure a successful photoshoot.

Alpha kids are digitally savvy and inform food purchase decisions.

Marketing To Gen Alpha: The New Generation Of Influencers

Gen Alpha, with their diverse backgrounds and digital fluency, is poised to revolutionize consumer culture. As marketers, we must grasp the essence of Gen Alpha's traits to craft impactful strategies. Read our blog to better understand their mindsets and learn how engaging with Gen Alpha today is key to staying ahead in tomorrow's market.

3 Strategies to Increase E-Commerce Revenue

In an era where convenience meets connectivity, e-commerce has emerged as the cornerstone of modern trade and the journey of e-commerce has become pervasive. The proliferation of mobile, social, and conversational commerce channels, along with the shopper journey, have undergone a profound transformation — demanding a truly strategic approach to maximizing revenue and customer satisfaction. Read our blog to learn more.

Robot serving drinks in a coffee shop.

CES 2024 Spotlight: How Technology Is Reshaping the Food Industry Ecosystem

Commemorating its 100th year, the Consumer Technology Association® (CTA) and organizer of CES 2024, brought together the brightest minds and most innovative technologies from nearly every industry. As CES concluded, it left in its wake a trail of transformative trends poised to shape the future of technology in the coming months and years. The event embodied a prevailing theme of "Tech for Good," encompassing a spectrum from AI and digital health to energy, food integrity, and sustainability. Read our blog to learn more.

Recap of top 2023 F&B stories highlighted in Omnivore's Weekly Roundup.

Weekly Roundup – Week of 12.25.23 – Reflecting on 2023

2023 marked a transformative journey for the Food and Beverage Industry as foodservice, Consumer Packaged Goods (CPGs), and retailers adapted to economic challenges through technological advancements, pricing strategies, and a focus on consumer preferences for convenience and health. Influencer marketing played a pivotal role in brand promotion and consumer engagement, and retailers innovated their foodservice offerings to stay competitive in a dynamic market.

Delivery apps continue to create revenue and grow in the U.S.

UNVEILING THE LATEST TRENDS & FORECASTS FOR THIRD-PARTY DELIVERY APPS

In a world where convenience meets cuisine, third-party delivery apps have revolutionized the way we experience our favorite meals. Whether it's the lightning-fast deliveries of DoorDash, the extensive restaurant options on Grubhub, or the seamless integration of Uber Eats into our daily lives, these services have become synonymous with the modern dining experience. As we step into 2024, we’ll examine the ever-evolving landscape of food delivery, uncover the trends that shaped 2023, and explore the future of these platforms.

Creating a video for her food blog and social channels.

Mastering TikTok for Your Food Business: Tapping into Viral Trends & Boosting Engagement

From entertainment to education, TikTok draws in users seeking inspiration, celebs/influencers, and, notably, branded content. This blog explores the world of viral food trends and how your brand could optimize its TikTok presence in the future.

Equipment and Technology Trends of the past decade.

Series: Top Food Trends That Influenced The Past Decade – Equipment & Technology

In this third installment of our ‘Trends of the Past Decade’ series, we’ll dive into the roles equipment and technology have played in both foodservice and consumer lifestyles and what the future holds in these categories as demand for better performance and improved efficiency drive innovation.

Beverage trends evolve over the years.

Series: Top Food Trends That Influenced The Past Decade – Beverages

As the second blog of our latest series, Top Food Trends That Influenced The Past Decade, we’ll learn that many beverage trends from the past remain today but have either evolved over time or have the potential to expand a brand’s target demographic. Keeping ahead of flavor trends and consumer consumption preferences will help guide this innovation. Read our blog now.

Past trends inform future innovation.

Series: Top Food Trends That Influenced The Past Decade

In this first blog of our latest series, Top Food Trends That Influenced The Past Decade, we’ll examine how trends from the past ten years have influenced the food industry, meeting fluctuating consumer or market needs, and how these trends may help shape the future of food.