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Author: Michelle McMullen

Michelle McMullen

Michelle brings 20 years of combined food and beverage experience both in client service and content development. Leveraging her expertise in managing teams for clients and overseeing content development led her to her current role of Director, Content Creation. Her passion for crafting compelling content is driven by her immersion in industry insights and consumer behavior data as well as her natural gift for writing, both long and short form.

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2023 Restaurant Leadership Conference: 10 Key Learnings

As a full-service, food-and-beverage brand and digital agency, we’re fortunate to attend the most recognized conferences and events in the industry. By networking with our broader F&B community, we’re able to garner relevant, valuable intel and insights which help inform our clients’ business and marketing strategies while enriching relationships with their customers. Check out our top ten key learnings from the RLC.

CULINARY SERIES: INDULGENT INSIGHTS FROM PASTRY CHEF RACHEL SEARL

We’re proud to have Executive Pastry Chef Rachel Searl on our culinary team. Chef Rachel combines her passion for creating delightful desserts and bakery with her love of family to our talented group of chef partners. Her insights and innovative thinking expand our reach within the culinary landscape of both our foodservice and retail clients. Read our Q&A with Rachel to discover more about what drives her.

CULINARY SERIES: GET TO KNOW CHEF ADAM PAWLAK

We welcome Chef Adam Pawlak to our Omnivore team as our Executive Culinary Strategist. He was a fan-favorite on Season 19 of Hell’s Kitchen and has received Milwaukee’s Best Chef honor in 2019, 2020, 2021 and 2022. Chef Adam brings strategic thinking and creative ingenuity to our agency and client initiatives. Enjoy our Q&A with Adam.

Weekly Roundup – Week of 2.6.2023

Find fun snacking stats for Super Bowl parties, how Chick-fil-A, Starbucks, and Cracker Barrel plan to leverage Valentine’s Day, where plant-based foods have grown in retail and foodservice, and how one popular brand finds success in influencer marketing.

CULINARY SERIES: Where Chefs Find Inspiration

From TikTok and Instagram to celebrity chef cookbooks and their peer groups, today’s chefs use a variety of resources to find inspiration for crafting new recipes and building fresh menus. In this culinary series blog, you’ll learn what resources top chefs turn to most often and why.

Crafting Content Strategies That Build Business

Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.

Blogs Are As Important As Ever

Learn how blogging can generate leads, increase customer engagement, and add credibility to your brand or company with little to no upfront investment.