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Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

Industry experts have put seed oils under the spotlight due to health concerns.

Weekly Roundup – Week of 7.15.24

From new tech to test kitchens, seed oils to Datassential’s Burger keynote, today’s weekly roundup is filled with the latest trending food and beverage topics and news stories of the week.

Consumers respond to premium dining prices by demanding more premium dining experiences.

Weekly Roundup – Week of 7.8.24

This week’s roundup spotlights consumer expectations on dining out with premium pricing, the FDA’s ban on BVO, Taco Bell’s ‘The Cantinas’, and how independent C-Stores are experiencing new growth and profitability.

Asian flavors and global cuisines, celebrating chefs and restaurants with roots in West Africa, Southeast Asia, Mexico, Senegal, and beyond.

Weekly Roundup – Week of 6.24.24

Discover the latest buzz around Asian cuisine, get a glimpse into the future of grocery shopping, and uncover the surprising power of pickles. We'll also unveil Pepsi’s revolutionary Smart Can, and discuss how lower food costs might influence 4th of July plans. Read this week’s roundup for more.

Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

The clean label movement began with consumers seeking healthier food options free from harmful chemicals.

Weekly Roundup – Week of 6.17.24

From clean labels and American’s love of beef to Walmart’s digital shelf signage, Mother’s Cookies, and DiGiorno pizza, this week’s round-up is filled with trends and top stories from the food and beverage industry.

Despite the growth of online shopping, the majority of grocery shopping still occurs in-store, emphasizing the importance of the in-store experience and brand/product selection.

Weekly Roundup – Week of 6.10.24

Find food and beverage industry news including U.S. grocery shopping trends and frozen food category insights, popular QSR chains featuring plant-based foods, prebiotic soda, and new beverage brands, Café Bustelo and Garage Beer, making a splash in their respective categories.

Dr Pepper moves into second place behind Coca-Cola and in front of Pepsi.

Weekly Roundup – Week of 6.3.24

Find the latest F&B stories related to the top three soda brands, restaurant menu innovation for Father’s Day, consumer perception of organic labeling, and Sonic Drive-In’s new brand campaign.

The Omnivore Agency weekly roundup blog highlights food trends, food and beverage industry events and consumer insights.

Weekly Roundup – Week of 5.27.24

Read this week’s roundup that spotlights key food industry events and why consumers are seeking more value in their visits and purchase decisions.

FOOD PHOTOGRAPHY: CAPTURING CULINARY CREATIVITY THROUGH THE LENS

In the dynamic world of food and beverage marketing, exceptional culinary photography is a vital asset. From the importance of pre-planning and understanding composition to mastering lighting and overcoming common challenges, our team is dedicated to crafting images that truly represent your food brand and vision. In this blog, we’ll explore practical tips and techniques employed by our photographers as they share valuable insights to ensure a successful photoshoot.

The Food Institute podcast featuring Krystle Mobayeni provides valuable insights in shifting trends shaping the future of dining.

Weekly Roundup – Week of 5.20.24

Find this week’s most important news stories including the future of dining, innovative products from the 2024 Sweets & Snacks Expo, Target’s plan to reduce prices, and 3D printed food.