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Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

Coca-Cola launches new data platform for thought leadership.

Weekly Roundup – Week of 5.13.24

Find stories related to Coca-Cola Lens, a new data and insights platform, new insights from the 35th Annual Specialty Coffee Expo, casual dining, functional chocolate and TikTok’s 60-minute video testing.

Restaurant server handing delivery person a to-go order.

Weekly Roundup – Week of 5.6.24

Check out this week’s roundup that includes topics like Instacart and Uber Eats’ partnership, challenges casual dining chains are experiencing, why brunch is bigger than ever and new products from Coca-Cola and Chips Ahoy!

Restaurants are leveraging snacking occasions throughout the day

Weekly Roundup – Week of 4.29.24

Discover how the latest snacking innovations help drive restaurant traffic. Learn about Walmart’s Bettergoods private label brand and how McDonalds plans to make their menu more affordable for budget-friendly consumers. Plus, find out how major restaurant chains are celebrating ‘May the Fourth Be With You.’

Bowl entree filled with veggies and other plant-based ingredients.

Weekly Roundup – Week of 4.22.24

Stay up to date on the latest food and beverage industry news. This week’s roundup highlights the fresh produce category and plant-based foods' decline, Amazon’s unlimited grocery delivery subscription and Stravito’s Assistant, a generative AI platform, along with refreshing launches from Boston Beer and Sprite.

Flavor and format innovation will keep Millennials and Gen Z engaged in the evolving and growing iced coffee category.

Weekly Roundup – Week of 4.15.24

Dive into our blog to uncover the latest iced coffee trends favored by Millennials and Gen Z and find insights into the newest plant-based mac and cheese creations and Starbucks' fiery beverage lineup. Plus, you’ll learn why grocers are slow to adapt new technology while reading about the delicious transformations taking place in yogurt and alternative milk categories.

LTOs boost excitement and help increase foot traffic to restaurants.

Weekly Roundup – Week of 4.8.24

From the evolution of LTOs and hot trends expected to boost sales in C-stores to soaring third-party delivery fees and cookies, this week’s roundup highlights the week’s most newsworthy stories.

Gen Z actively seek functional nutrition options.

Weekly Roundup – Week of 4.1.24

This weeks roundup boasts existing food and beverage industry news including consumer and Gen Z consumption trends, Amazon’s Just Walk Out Technology exit, Wendy’s new all-vegan location, and new products featured at 2024 Expo West.

Soaring cocoa prices lead to increased chocolate candy prices for Easter.

Weekly Roundup – Week of 3.25.24

From skyrocketing Easter candy prices and Meatable’s innovations to Gen Alpha and McDonald’s and Krispy Crème’s partnership, this week’s roundup covers the latest and most newsworthy stories.

Consumers love pizza and consumption is steady or rising in 2024.

Weekly Roundup – Week of 3.18.24

Explore new trends in pizza and protein. Learn why brand storytelling is essential in fostering relationships and gaining new customers. And, discover why the Dirty Soda and Hydration Drinks are quenching consumer thirst.

Alpha kids are digitally savvy and inform food purchase decisions.

Marketing To Gen Alpha: The New Generation Of Influencers

Gen Alpha, with their diverse backgrounds and digital fluency, is poised to revolutionize consumer culture. As marketers, we must grasp the essence of Gen Alpha's traits to craft impactful strategies. Read our blog to better understand their mindsets and learn how engaging with Gen Alpha today is key to staying ahead in tomorrow's market.