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Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

Weekly Roundup – Week of 8.29.2022

Explore why food retailers are dedicating more space to fresh prepared take-home offerings, Blank Street Coffee’s plan to differentiate themselves, the new Climatarian eating trend, Panera’s testing of voice-ordering technology, top sandwiches, fun Disney foods for Halloween, and gummy bears made from composite resin.

Weekly Roundup – Week of 8.22.2022

Is Tex-Mex cuisine evolving to include more authentic recipes? Will consumers with special dietary needs look to e-grocers specializing in allergen-friendly foods? Are more consumers visiting restaurants versus preparing meals at home due to costs? How did Milwaukee-area charities benefit from the recent MKE Chef Collaboration Dinner? For answers to these questions and more, read our weekly blog.

Why Proprietary Data May Be Right For You

Read our blog to understand the importance of owned data and how to conduct research that works for your business goals and objectives.

Weekly Roundup – Week of 8.15.2022

This week’s roundup explores the popularity of no- and low-alcohol products, Future Farm brand’s intro in U.S. retailers, automated micro-fulfillment centers' slow entry in the grocery industry, Eat The Change’s Just Ice Tea, Kevin Hart’s plant-based restaurant and unique beer and food product pairings.

Weekly Roundup – Week of 8.8.2022

Today’s roundup highlights plant-based product launches in retail and craveable new Taco Bell menu items, showcases an AI technology platform that helps grocers reduce waste and increase operating profits, features healthy-forward restaurants and wellness centers, and introduces new cultivated fish sticks and fish balls. Yummy.

Weekly Roundup – Week of 8.1.2022

This week’s roundup highlights consumers reducing their spending on certain goods and services and increasing spending at restaurants, PepsiCo’s investment in Celsius energy drinks, “Tito’s In A Can” refillable, empty RTD cans, escalating beef prices affecting consumer and restaurant operator purchase decisions, and the latest news from Mondelēz and Hershey’s.

Weekly Roundup – Week of 7.25.2022

This week’s roundup features new hotel F&B trends to capture more off-site diners, Chipotle’s “Buy the Dip” cryptocurrency promotion, MyForest Food’s mycelium vertical farm, consumers seeking more private label brands, and the latest innovative product introductions.

Crafting Content Strategies That Build Business

Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.

Weekly Roundup – Week of 7.18.2022

Explore this week’s roundup to learn about marketing to a new generation of whiskey consumers, why TikTok and Instagram are becoming preferred search engines over Google, Skittles’ lawsuit against artificial coloring, new MCT oil powders for functional foods, and why Laffy Taffy is moving iconic jokes to NFTs.

Weekly Roundup – Week of 7.11.2022

This week’s roundup explores if consumers have reached their threshold for digital experiences, Feeladelphia, a new multisensorial dining concept, RoWok™ automated kitchen robots, how SCiFi is lowering costs and increasing yield, and a plethora of new product and concept launches this year.