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Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

Weekly Roundup – Week of 7.4.2022

Read our roundup of topics that include new automated food technologies for college campuses, creator-led food brands offered at restaurants, six consumer grocery shopping insights, Coca-Cola’s expanded offerings for the frozen category and a study showing that being hangry is real, and irritable behaviors are associated with being hungry.

Weekly Roundup – Week of 6.27.2022 

This week’s roundup uncovers increases in food costs Americans will incur for Independence Day celebrations, how ingredient shortages are affecting R&D teams, a new service that allows consumers to shop from multiple retailers for one delivery order, expanding virtual c-stores, and Amazon’s new analytics tool to help CPGs track how shoppers interact with their products.

Influencer Marketing Can Amplify B2B & B2C Brand Engagement

As the marketing landscape has evolved and adapted in the digital space, the influencer market in particular has experienced notable growth and has become a valuable tool for growing brand awareness and expanding audience reach.

Weekly Roundup – Week of 6.20.2022 

This week’s roundup includes value network collaboratives created to help reduce food transparency issues, meal kit services and food companies that are shifting focus to accommodate differing consumer needs, new soft serve ice cream from Krispy Kreme, robotic chef technology, and an all-night sleepover at Dave & Buster’s.

Weekly Roundup – Week of 6.13.2022

Read this week’s roundup to celebrate Juneteenth day and beyond by visiting local Black-owned restaurants or ordering food for delivery from nationwide providers. You’ll also discover innovative packaging solutions, new RTD cocktails, a special TikTok contest, and how two lucky individuals escaped injury at a well-known manufacturing plant.

Weekly Roundup – Week of 6.6.2022

Discover how Reveler’s Resorts are revamping eatertainment concepts to elevate gaming and social experiences and learn about Taco Bell’s new design concepts that enhance drive-thru and delivery services, robots cleaning up grocery aisles, Walmart’s partnership with Avanlee to help with online grocery orders for older adults and U.S. aluminum can sourcing in this week’s roundup.

Weekly Roundup – Week of 5.30.2022

From burger art and innovative products featured at the annual Sweets & Snacks Expo to unique flavor pairings, cannabis-infused iced tea and sustainable, tech-forward beer production, this week’s roundup covers our favorite stories of the week.

Weekly Roundup – Week of 5.23.2022

The National Restaurant Association Show recommenced this past weekend, opening its exhibition floor to the foodservice industry and its suppliers. New and notable products included innovative food ingredients, robotic technology, sustainable packaging and so much more. This week’s roundup highlights our top stories of products and services featured at the show.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.

Weekly Roundup – Week of 5.16. 2022

This week’s roundup features new technology that converts seawater into clean drinking water, a promotion between the popular show Hot Ones and Pringles, Wingstop’s consideration of buying a poultry farm to manage costs, mind-ordering apps from Domino's, and digital enhancements for eCommerce.