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Thinking

Explore The Changing Market

Understanding what is driving market changes for your CPG, foodservice and restaurant brand — from macro to micro data — informs everything we do. Please read these thoughtful perspectives from our insightful team.

A close-up of chicken sandwiches, onion rings, and chicken salad in tortillas is on white plates. This shows the menu variety

Weekly Roundup – Week of 3.17.25

From AI shaping fast food and agriculture to the rise of prebiotic soda, this week’s roundup explores the trends transforming food & beverage. Plus, what makes a great C-store coffee bar?

A couple looking at an AI screen with a variety of different foods they can select based on personalized preferences.

How AI Personalization Is Revolutionizing Food Marketing

AI is transforming food marketing from broad messaging to hyper-personalized experiences. Brands that invest in AI-driven strategies will not only stand out but also redefine consumer engagement.

Restaurant server using technology to select a recipe to prepare for a customer.

Weekly Roundup – Week of 3.10.25

From AI-powered foodservice to the grocery trends shaping tomorrow, discover key takeaways from COEX 2025, the innovations redefining how we eat and shop, and top restaurant brands Gen Zer’s love.

Brunch is back with trending menu items such as eggs benedict, breakfast potatoes and coffee.

Weekly Roundup – Week of 3.3.25

From coffee for kids to the rise of culinary tourism, this week's food and beverage stories highlight how innovation, health, and consumer habits are shaping what's next.

Dave's Hot Chicken starts a catering service with it's sliders.

Weekly Roundup – Week of 2.24.25

From new catering launches to fresh supply chain solutions, food brands are finding creative ways to stand out. Discover the latest strategies shaping the food & beverage industry.

Gen Z consumers using a digital tech to search products while getting groceries.

Weekly Roundup – Week of 2.17.25

The food and retail landscape is evolving fast—AI is transforming drive-thrus, Solein is redefining protein, and consumers are demanding both indulgence and accessibility. Here’s what’s driving change and how brands can stay ahead.

What's Your Story is written on a flattened, crinkled piece of paper

The Role of Storytelling in Marketing

Great brand stories do more than capture attention—they create lasting emotional connections. In the competitive F&B space, storytelling can be the key to standing out, building loyalty, and driving real business impact. Discover how crafting an authentic, value-driven narrative can set your brand apart.

Right hand of man with a burst of social and data sharing icons.

Weekly Roundup – Week of 2.10.25

The food industry is evolving with data-driven menu strategies, smarter waste prevention, shifting restaurant pricing models, and alt-meat brands redefining trust. Explore the latest insights shaping the future of food.

Culinary Innovation Fuels C-Stores

Weekly Roundup – Week of 2.3.25

From cutting-edge NMR technology for manufacturers to drones streamlining QSR orders, we cover the trends reshaping the foodservice world. Discover how science-backed beverages are meeting evolving consumer demands, how C-stores are elevating their food game, and why Galentine’s and Valentine’s Day are driving bar and restaurant sales through the roof.

As egg prices soar, showing an egg with a dollar sign on it, sourced from Getty Images

Weekly Roundup – Week of 1.27.25

From skyrocketing egg prices to game-changing restaurant tech and major shifts at Costco and Starbucks, this week’s biggest food & beverage stories are making waves. Read these must-know insights!