OMNIVORE
spacer
Category: Lead Generation

Weekly Roundup – Week of 8.18.25

From fresh-format grocery wins to AI innovation, new product launches, and shifting regulations, here’s your fast-track recap of this week’s F&B headlines.

Male's left hand pressing a button on an iPad with a search bar hovering above hand.

Standing Out In A Crowded Digital Space

In this blog, you’ll learn how smart SEO tactics like keyword research, recipe and product application content, and ongoing optimization can help your food brand(s) increase rankings, along with how AI-driven search evolution is part of what’s shaping SEO today.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

Data-driven advertising has transformed the way foodservice manufacturers and CPG brands connect with their audiences.

Data-Driven Advertising in the Evolving Foodservice & CPG Space

Data-driven advertising is reshaping how foodservice manufacturers and CPG brands engage with their audiences. By harnessing the power of consumer data—from personalized messaging and targeted audience segmentation to real-time campaign adjustments—brands can ensure their marketing strategies are always in tune with the latest consumer trends. Discover how you can make every advertising dollar count, boost campaign effectiveness, and stay ahead of the competition.

Crafting Content Strategies That Build Business

Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.

Influencer Marketing Can Amplify B2B & B2C Brand Engagement

As the marketing landscape has evolved and adapted in the digital space, the influencer market in particular has experienced notable growth and has become a valuable tool for growing brand awareness and expanding audience reach.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.

Blogs Are As Important As Ever

Learn how blogging can generate leads, increase customer engagement, and add credibility to your brand or company with little to no upfront investment.