As COVID-related restrictions are being eased and Americans slowly return to work in a more normal capacity, the hospitality industry is still battling labor shortages with the unemployment rate remaining several percentage points higher than pre-pandemic levels, according to the Q2 2021 U.S. Job Market Report. As a manufacturer in the foodservice industry, how can you help your customers navigate through their labor shortages?
As a supplier, understanding the needs of your self-op B&I customers can help you tailor selling strategies to set them up for success. While many corporate buildings have removed or streamlined in-house dining services to incorporate more targeted venues – grab and go, self-service and order-ahead options – many tenants in these office buildings are also concerned with keeping their in-office and remote workers happy while adapting to their needs.
Abraham Lincoln famously stated “the dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew.” No more apt words could describe the current state of both our country and our industry.
While trending flavors or exceptional value will drive sales, the profitability of those sales is determined by commodity pricing, forecasting and supply chain data. When manufacturers pair this data with consumer trends to guide LTO ideation, they offer their operator customers a clear path forward.
It's no secret that a capable staff is at the core of building a positive experience for visitors — from serving high quality food to timely service to an efficient back-of-house. This presents an opportunity for foodservice manufacturers to help operators both in terms of increasing profitability and by helping to meet customer needs despite high turnover rates.
From increasing exposure and providing customer service to supporting your marketing and sales plans, a smart social media strategy can give your brand visibility on platforms that matter to emerging leaders and targets.
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