Weekly Roundup – Week of 3.21.2022
March 25, 2022
Read this week’s top 5 interesting and relatable stories curated from our team of strategists and food enthusiasts:
Will Coors Light Score Big with Lollipops?
Just in time for March Madness, Coors Light is offering another way to chill out. Basketball fans and beer lovers can enjoy refreshing beer-flavored lollipops now through the end of the NCAA basketball tournament. You can score a six-pack of Chillollipops for $3.17 here. Read More.
PepsiCo is Thirsty for Plant-Based Products
Under their PLANeT Partnership endeavor, Beyond Meat and PepsiCo have joined forces with the objective of creating plant-based snacks and beverages. Beyond Meat Jerky is their first product to launch under this joint venture, hitting grocery stores this month. Original, hot and spicy, and teriyaki are the three flavors currently available. Snack On This Article.
Dairy-Free and Dairy-Full Ice Cream Live in “Cosmic” Bliss
The once strictly plant-based brand of frozen desserts, Coconut Bliss, has rebranded under the name Cosmic Bliss to diversify its product offering by adding organic grass-fed dairy ice cream to its lineup. With the majority of the ice cream sold in the U.S. being dairy-based, Cosmic Bliss is broadening its scope to a more all-inclusive audience base – while staying true to its values and maintaining sustainable agricultural practices. Get The Full Scoop.
Visit Decentraland’s First Virtual Brewery
Heineken® jumps into the metaverse by launching Heineken® Silver, a virtual brew only available within its brewery on Decentraland. The digital platform not only connects users to a fun, high-tech virtual experience, it also provides an educational opportunity for consumers to learn about the product and Heineken’s culture through non-player characters (NPCs). Experience More.
Instacart Enhances User Experience on TikTok
Instacart launched a Shoppable Recipes feature that allows select food creators on TikTok to add a button to their food prep videos that captures all ingredients used in their recipes and then adds them to their Instacart cart. Powdered by TikTok Jump, Instacart plans to expand to more food creators who can then link to their own Shoppable Recipe content. Find the Delicious Details.
