Weekly Roundup – Week of 4.18.2022
April 22, 2022
This week’s roundup includes our top 5 interesting and thought-provoking stories curated from our team of strategists and food enthusiasts:
Scalability Drives Focus for Cultivated Meat Companies
Cultivated meat companies are shifting focus slightly and investing in scalability efforts versus solely focusing on the science and technology portion of developing meat alternatives. In TechCrunch’s latest article, they interviewed UPSIDE’s CEO Uma Valeti who confirmed building new facilities to accommodate anticipated production of “tens of millions of pounds of product.” UPSIDE also plans to use investment funds to educate consumers and B2B companies about the truths and benefits of cultivated meats. See how other foodtech companies plan to invest in the coming years. Read More.
TikTok’s Interactive Add-Ons Created to Boost Viewer Engagement
TikTok is currently developing interactive add-ons that they claim will offer a unique way to “capture viewers’ attention and boost brand recall.” Advertisers will be able to choose from standard and premium add-ons depending on specific marketing goals such as driving clicks and conversions or building brand awareness and community culture. Learn More.
Air Company Attempts to Reverse Climate Change
In 2019, Air Company launched the first alcoholic beverage made from carbon dioxide called Air Vodka and then used leftover alcohol to produce hand sanitation products to help fill shortages during the pandemic. Today the company has received Series A funding and has announced a goal of “extending human life on this planet by directly reversing carbon levels in our air through the integration of carbon conversion technology” for which they plan to use for further advancement of consumer products. Discover More Here.
Mushrooms Have Taken Root As “Ingredient of the Year”
The New York Times recently proclaimed mushrooms as the “2022 Ingredient of the Year.” Due to their meat-like characteristics and all-natural qualities, Chefs are exploring more ways to integrate mushrooms into their culinary creations. They’re using a technique called “The Blend” to creatively combine fresh mushrooms with meat sources to craft protein-rich menu items. The Flavor & The Menu article notes that with mushrooms’ nutrient-forward properties and sustainable story, consumer awareness and affinity for mushrooms have grown. Read Article.
Tips To Improve Video Ad Performance
According to Optinmonster, “43% of consumers increasingly want video content from marketers.” Leveraging video format potential, Customer Acquisition has created a fun and informative infographic that illustrates which video advertising specs are optimal across various social channels. Whether you use TikTok, Facebook, Instagram or other platforms, they break down the specs in this article. See More.
