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Category: Marketing

Weekly Roundup – Week of 8.18.25

From fresh-format grocery wins to AI innovation, new product launches, and shifting regulations, here’s your fast-track recap of this week’s F&B headlines.

Male's left hand pressing a button on an iPad with a search bar hovering above hand.

Standing Out In A Crowded Digital Space

In this blog, you’ll learn how smart SEO tactics like keyword research, recipe and product application content, and ongoing optimization can help your food brand(s) increase rankings, along with how AI-driven search evolution is part of what’s shaping SEO today.

What's Your Story is written on a flattened, crinkled piece of paper

The Role of Storytelling in Marketing

Great brand stories do more than capture attention—they create lasting emotional connections. In the competitive F&B space, storytelling can be the key to standing out, building loyalty, and driving real business impact. Discover how crafting an authentic, value-driven narrative can set your brand apart.

Food brands will need to experiment with unconventional personas and create content that stands out in crowded feeds.

5 Social Media Trends

The social media landscape is evolving, offering food brands a chance to stand out with creativity and strategy. From visual storytelling to AI tools and social listening, embracing these 5 trends can help brands build trust, drive engagement, and convert audiences into loyal customers. Success lies in staying adaptable while staying true to your values—learn how to balance innovation with authenticity to thrive in a competitive market.

GLP-1 drugs provide a weight loss solution and can influence what foods consumers buy.

Weekly Roundup – Week of 12.16.24

The future of food is being shaped by bold trends and disruptive forces. From GLP-1 drugs changing consumption habits to AI-powered merchandising and the rise of Chaos Cooking, our latest blog unpacks what food manufacturers and brands need to know for 2025 and beyond.

Dragon Fruit Freeze-Dried by Mercer features bold colors and ingredient transparency.

Packaging Matters: Leveraging Design & Messaging to Win Shelf Wars

In the competitive food and beverage industry, packaging goes beyond mere functionality—it serves as a powerful strategy to grab attention, convey your brand’s story, and foster meaningful connections with consumers.

Many restaurants rely on imported plant-based ingredients to achieve bring quality, authentic textures, and bold flavors customers expect in vegan dishes.

Weekly Roundup – Week of 11.11.24

As we approach 2025, food brands must adapt to evolving consumer trends, from the rise of imported plant-based foods to new insights driven by McDonald's E. coli outbreak. Plus, discover how quantum farming could transform food production. Learn about these key developments shaping the future of the food industry and what they mean for restaurants, brands, and consumers alike.

Data-driven advertising has transformed the way foodservice manufacturers and CPG brands connect with their audiences.

Data-Driven Advertising in the Evolving Foodservice & CPG Space

Data-driven advertising is reshaping how foodservice manufacturers and CPG brands engage with their audiences. By harnessing the power of consumer data—from personalized messaging and targeted audience segmentation to real-time campaign adjustments—brands can ensure their marketing strategies are always in tune with the latest consumer trends. Discover how you can make every advertising dollar count, boost campaign effectiveness, and stay ahead of the competition.

Restaurants must find ways to balance value and profitability while still delivering the dining experience customers crave.

Weekly Roundup – Week of 9.16.24

Discover how consumer demand is driving menu pricing, influencing food purchases, and sparking the rise of nostalgic advertising campaigns. Learn about Chipotle's test of its cutting-edge "Autocado" makeline automation and how brand collaborations like Hershey’s and C4 Energy are fueling innovation. Whether you’re tracking the impact of consumer trends or curious about tech-driven solutions in the kitchen, this week’s insights are sure to inspire.

FOOD TRANSPARENCY TRANSLATES TO TRUST: WHAT MANUFACTURERS NEED TO KNOW

As food manufacturers are challenged with meeting high standards of safety, quality, sustainability, and ethics, transparency remains a crucial component. In this blog, we will explore how transparent practices by manufacturers and food producers, retailers, and restaurants can lead to increased trust, brand loyalty, and customer recommendations, ultimately enhancing long-term business results.