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Category: Marketing
Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

Dr Pepper moves into second place behind Coca-Cola and in front of Pepsi.

Weekly Roundup – Week of 6.3.24

Find the latest F&B stories related to the top three soda brands, restaurant menu innovation for Father’s Day, consumer perception of organic labeling, and Sonic Drive-In’s new brand campaign.

FOOD PHOTOGRAPHY: CAPTURING CULINARY CREATIVITY THROUGH THE LENS

In the dynamic world of food and beverage marketing, exceptional culinary photography is a vital asset. From the importance of pre-planning and understanding composition to mastering lighting and overcoming common challenges, our team is dedicated to crafting images that truly represent your food brand and vision. In this blog, we’ll explore practical tips and techniques employed by our photographers as they share valuable insights to ensure a successful photoshoot.

Soaring cocoa prices lead to increased chocolate candy prices for Easter.

Weekly Roundup – Week of 3.25.24

From skyrocketing Easter candy prices and Meatable’s innovations to Gen Alpha and McDonald’s and Krispy Crème’s partnership, this week’s roundup covers the latest and most newsworthy stories.

Alpha kids are digitally savvy and inform food purchase decisions.

Marketing To Gen Alpha: The New Generation Of Influencers

Gen Alpha, with their diverse backgrounds and digital fluency, is poised to revolutionize consumer culture. As marketers, we must grasp the essence of Gen Alpha's traits to craft impactful strategies. Read our blog to better understand their mindsets and learn how engaging with Gen Alpha today is key to staying ahead in tomorrow's market.

Five fresh food trends are igniting TikTok, garnering attention in both restaurant and household kitchens.

Weekly Roundup – Week of 2.12.24

Where are chefs seeking recipe inspiration? What consumer trends and behaviors are driving purchase decisions in retail and grocery? How is T.J. Maxx boosting food sales? And what event from Gatorade drove football fan participation. Find answers to these questions and more.

Creating a video for her food blog and social channels.

Mastering TikTok for Your Food Business: Tapping into Viral Trends & Boosting Engagement

From entertainment to education, TikTok draws in users seeking inspiration, celebs/influencers, and, notably, branded content. This blog explores the world of viral food trends and how your brand could optimize its TikTok presence in the future.

Grouping of pizza delivery boxes

Weekly Roundup – Week of 12.4.23

Dive into our weekly food-and-beverage-industry blog covering these notable topics: the latest trends in food-tech, Coca-Cola’s AI-assisted Y3000, McDonald’s spin off restaurant, CosMc, the repeal of prohibition’s anniversary, and a recap of pizza-related news of the week.

Coffee Beans may be in short supply

Weekly Roundup – Week of 10.2.23

Explore this week’s roundup to find stories about Starbucks’ efforts to reduce stress on the coffee industry, how AI and BI tools help F&B manufacturers adapt to market changes, if Big Pharma’s weight loss drugs will hurt the snack food industry, and how bold packaging designs and the Swift-Kelce pairing can boost sales of popular brands.

Beer and Malt Beverages

Weekly Roundup – Week of 9.18.23

Explore today’s weekly roundup covering alcohol and plant-based food trends, autonomous micro-retail stores, Instacart’s IPO announcement and new fun pop culture news from Dunkin’ and its celebrity influences, Ben Affleck and Ice Spice.