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Category: Marketing

Weekly Roundup – Week of 9.5.2022

Read our blog to discover how MrBeast got 10,000 fans to his burger joint opening, why non-GMO products with the butterfly seal boost sales, Circle K’s enhanced fuel loyalty program, Misfits Market’s purchase of Imperfect Foods, and the new Churrodough Collection from Krispy Kreme.

Weekly Roundup – Week of 8.1.2022

This week’s roundup highlights consumers reducing their spending on certain goods and services and increasing spending at restaurants, PepsiCo’s investment in Celsius energy drinks, “Tito’s In A Can” refillable, empty RTD cans, escalating beef prices affecting consumer and restaurant operator purchase decisions, and the latest news from Mondelēz and Hershey’s.

Weekly Roundup – Week of 7.25.2022

This week’s roundup features new hotel F&B trends to capture more off-site diners, Chipotle’s “Buy the Dip” cryptocurrency promotion, MyForest Food’s mycelium vertical farm, consumers seeking more private label brands, and the latest innovative product introductions.

Crafting Content Strategies That Build Business

Learn why strategic thought should be given to crafting an integrated and comprehensive content strategy while carefully identifying your brand's key points of differentiation that align with customers' wants and needs.

Weekly Roundup – Week of 7.18.2022

Explore this week’s roundup to learn about marketing to a new generation of whiskey consumers, why TikTok and Instagram are becoming preferred search engines over Google, Skittles’ lawsuit against artificial coloring, new MCT oil powders for functional foods, and why Laffy Taffy is moving iconic jokes to NFTs.

Weekly Roundup – Week of 7.4.2022

Read our roundup of topics that include new automated food technologies for college campuses, creator-led food brands offered at restaurants, six consumer grocery shopping insights, Coca-Cola’s expanded offerings for the frozen category and a study showing that being hangry is real, and irritable behaviors are associated with being hungry.

Influencer Marketing Can Amplify B2B & B2C Brand Engagement

As the marketing landscape has evolved and adapted in the digital space, the influencer market in particular has experienced notable growth and has become a valuable tool for growing brand awareness and expanding audience reach.

Weekly Roundup – Week of 6.13.2022

Read this week’s roundup to celebrate Juneteenth day and beyond by visiting local Black-owned restaurants or ordering food for delivery from nationwide providers. You’ll also discover innovative packaging solutions, new RTD cocktails, a special TikTok contest, and how two lucky individuals escaped injury at a well-known manufacturing plant.

Weekly Roundup – Week of 5.30.2022

From burger art and innovative products featured at the annual Sweets & Snacks Expo to unique flavor pairings, cannabis-infused iced tea and sustainable, tech-forward beer production, this week’s roundup covers our favorite stories of the week.

Tips To Convert Leads Into Lifelong Customers

Generating leads and nurturing relationships is a pain point for many B2B companies. Read our blog to uncover helpful tips and tactics for collecting and vetting leads and building lifelong relationships.