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Category: Marketing

WEEKLY ROUNDUP – WEEK OF 2.28.2022

This week's roundup dives into how food science and technology influences the food industry, why Denny's uses TikTok influencers to craft their LTO menu, and the twist on the Shamrock Shake from Dunkin'.

WEEKLY ROUNDUP – WEEK OF 2.21.2022

From highlighting brand licensing strategies and robots in QSRs to new product discoveries and GI labeling importance, read this week's latest stores covering the food and beverage industry.

The Power Of Foodservice Personas

Personas provide critical marketing insights that can prove invaluable to the efficacy of campaigns, content, customer affinity and conversion of sales leads. That said, successfully leveraging personas for foodservice requires additional steps to ensure they are accurate and useful.

The New Relevance of Video

As the COVID-19 pandemic has swept over the globe, individuals and industries alike have been challenged with rapidly adopting new technology to enable effective distance communication. For foodservice sales reps, video can play an important role in building meaningful interactions with their operator customers when face-to-face communication is not possible.

BRAND & REPUTATION MANAGEMENT: FOODSERVICE PR

Many foodservice manufacturers utilize public relations efforts primarily to support new product launches — and often these efforts do not extend beyond writing and distributing press releases. However, without a sustained public relations strategy, today’s leading foodservice brands forfeit opportunities to promote their brand story meaningfully outside of paid or owned spaces.

GS1 ESSENTIAL TO ECOMMERCE

As digital capabilities continue to permeate our industry, today’s foodservice manufacturer has more tools through which to reach, inform and attract customers. An often-overlooked manufacturer resource that informs the operator path to purchase is comprehensive and compelling GS1 data.

AN APPETITE FOR SOCIAL

From increasing exposure and providing customer service to supporting your marketing and sales plans, a smart social media strategy can give your brand visibility on platforms that matter to emerging leaders and targets.