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Category: Operator Solutions
Navigating The Pros and Cons Of AI In Marketing. Will AI ever be ready to replace 100% of human tasks?

Navigating The Pros and Cons Of AI In Marketing

Companies are facing the dilemma of whether to incorporate AI into their marketing plans, enticed by the benefits of improving efficiency and enhancing customer interactions. AI presents a new way to connect with desired audiences, though it comes with its own set of obstacles. Within this blog, we’ll investigate the dynamic area of AI marketing as we probe its myriad applications and explore how your company can harness its power while navigating the pitfalls that come with it.

The clean label movement began with consumers seeking healthier food options free from harmful chemicals.

Weekly Roundup – Week of 6.17.24

From clean labels and American’s love of beef to Walmart’s digital shelf signage, Mother’s Cookies, and DiGiorno pizza, this week’s round-up is filled with trends and top stories from the food and beverage industry.

Dr Pepper moves into second place behind Coca-Cola and in front of Pepsi.

Weekly Roundup – Week of 6.3.24

Find the latest F&B stories related to the top three soda brands, restaurant menu innovation for Father’s Day, consumer perception of organic labeling, and Sonic Drive-In’s new brand campaign.

Consumers love pizza and consumption is steady or rising in 2024.

Weekly Roundup – Week of 3.18.24

Explore new trends in pizza and protein. Learn why brand storytelling is essential in fostering relationships and gaining new customers. And, discover why the Dirty Soda and Hydration Drinks are quenching consumer thirst.

This year's State of Snacking report, by Mondelēz International and The Harris Poll, unveils the evolving landscape of snacking behaviors.

Weekly Roundup – Week of 3.11.24

2024 is set to redefine the food and beverage landscape with a wave of exciting transformations – from snacking innovations and dynamic pricing strategies to packaging solutions that meet evolving consumer demands. Brace yourselves for the impact of generative AI, reshaping the very fabric of how F&B companies operate and innovate and why the 'Corner Store' will continue its reign as the go-to spot for busy suburbanites, offering unparalleled convenience, time-saving solutions, and unbeatable proximity.

Nostalgic tastes in one can - new Campbell's Grilled Cheese & Tomato soup.

Weekly Roundup – Week of 3.4.24

Discover the future of food innovation, seasonal marketing strategies, and groundbreaking product launches in this weekly roundup blog post. From the integration of food kiosks to 3D printing advancements to insights from COEX 2024, we cover all the hot topics. Plus, uncover how top brands are gearing up for St. Patrick's Day and Easter and latest launches by Campbell's and Kraft Heinz.

3 Strategies to Increase E-Commerce Revenue

In an era where convenience meets connectivity, e-commerce has emerged as the cornerstone of modern trade and the journey of e-commerce has become pervasive. The proliferation of mobile, social, and conversational commerce channels, along with the shopper journey, have undergone a profound transformation — demanding a truly strategic approach to maximizing revenue and customer satisfaction. Read our blog to learn more.

Health and wellbeing play a huge role when consumers decide what to order.

Weekly Roundup – Week of 1.22.24

This week’s blog uncovers trends behind consumer’s shift to a more holistic wellbeing approach, highlights seafood category growth and ways restaurants can reap profits with new experiences, and spotlights how the education segment is adding new events and technologies to enhance foodservice programs.

Robot serving drinks in a coffee shop.

CES 2024 Spotlight: How Technology Is Reshaping the Food Industry Ecosystem

Commemorating its 100th year, the Consumer Technology Association® (CTA) and organizer of CES 2024, brought together the brightest minds and most innovative technologies from nearly every industry. As CES concluded, it left in its wake a trail of transformative trends poised to shape the future of technology in the coming months and years. The event embodied a prevailing theme of "Tech for Good," encompassing a spectrum from AI and digital health to energy, food integrity, and sustainability. Read our blog to learn more.

K-12 foodservice operations should prepare for integrating AI technologies.

Weekly Roundup – Week of 1.12.24

Dive into the latest trends in the food and beverage industry this week, ranging from the challenges faced in K-12 school settings to the increasing health and wellness spending by younger consumers. Discover how technological innovations are revolutionizing foodservice in convenience stores (C-stores) and explore exciting new offerings from Kraft Singles and Cann.